Volume 72, Number 4
July 2008
The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance
Alexander Krasnikov & Satish Jayachandran
Executive Summary and Biography Full Text
When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides
Flora F. Gu, Kineta Hung, & David K. Tse
Executive Summary and Biography Full Text
Satisfaction, Complaint, and the Stock Value Gap
Xueming Luo & Christian Homburg
Executive Summary and Biography Full Text
When Intelligence Is (Dys)Functional for Achieving Sales Performance
Willem J. Verbeken, Frank Belschak, Arnold D. Bakker, & Bart Dietz
Executive Summary and Biography Full Text
The Fruits of Legitimacy: Why Some New Ventures Gain More from Innovation Than Others
Raghunath Singh Rao, Rajesh Chandy, & Jaideep Prabhu
Executive Summary and Biography Full Text
Interfirm Relational Drivers of Customer Value
Robert W. Palmatier
Executive Summary and Biography Full Text
Customer Participation and the Trade-Off Between New Product Innovativeness and Speed to Market
Eric (Er) Fang
Executive Summary and Biography Full Text
The Long-Term Stock Market Valuation of Customer Satisfaction
Lerzan Aksoy, Bruce Cooil, Christopher Groening, Timothy Keiningham, & Atakan Yalcin
Executive Summary and Biography Full Text
Critical Incidents and the Impact of Satisfaction on Customer Share
Jenny van Doorn & Peter C. Verhoef
Executive Summary and Biography Full Text
Book Reviews (Online Exclusive)
Review of Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers, by Gerald Zaltman and Lindsay Zaltman
Full Text