Vol. 71, No. 3
July 2007
Rethinking Customer Solutions: From Product Bundles to Relational Processes
Kapil R. Tuli, Ajay K. Kohli, & Sundar G. Bharadwaj
Executive Summary and Biography Full Text
Responsiveness to Customers and Competitors: The Role of Affective and Cognitive Organizational Systems
Christian Homburg, Marko Grozdanovic, & Martin Klarmann
Executive Summary and Biography Full Text
A Longitudinal Examination of Net Promoter and Firm Revenue Growth
Timothy L. Keiningham, Bruce Cooil, Tor Wallin Andreassen, & Lerzan Aksoy
Executive Summary and Biography Full Text
Indirect Network Effects in New Product Growth
Stefan Stremersch, Gerard J. Tellis, Philip Hans Franses, & Jeroen L.G. Binken
Executive Summary and Biography Full Text
Consumer Negative Voice and Firm-Idiosyncratic Stock Returns
Xueming Luo
Executive Summary and Biography Full Text
Online Infomediaries and Price Discrimination: Evidence from the Automotive Retailing Sector
Siva Viswanathan, Jason Kuruzovich, Sanjay Gosain, & Ritu Agarwal
Executive Summary and Biography Full Text
Compound Relationships Between Firms
William T. Ross Jr. & Diana C. Robertson
Executive Summary and Biography Full Text
The Thought Worlds of Marketing and Sales: Which Differences Make a Difference?
Christian Homburg & Ove Jensen
Executive Summary and Biography Full Text
Can a Retail Web Site Be Social?
Liz C.Wang, Julie Baker, Judy A. Wagner, & Kirk Wakefield
Executive Summary and Biography Full Text
Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice
Devon DelVecchio, H. Shanker Krishnan, & Daniel C. Smith
Executive Summary and Biography Full Text
The Quest for Citations: Drivers of Article Impact
Stefan Stremersch, Isabel Verniers, & Peter C. Verhoef
Executive Summary and Biography Full Text
A Cultural Models Approach to Service Recovery
Torsten Ringberg, Gaby Odekerken-Schröder, & Glenn L. Christensen
Executive Summary and Biography Full Text
Book Reviews (Online Exclusive)
A review of The Handbook of Marketing Research: Uses, Misuses, and Future Advances, edited by Rajiv Grover, and an overview of three books on the context and nature of marketing.
Full Text