Vol. 70, No. 3
July 2006
From the Editor: The Maturation of Marketing as an Academic Discipline
Roland T. Rust
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From the Web Editor: Improvements to the Journal of Marketing Web Site
Siva K. Balasubramanian
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Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value
Michael Haenlein, Andreas M. Kaplan, & Detlef Schoder
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The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective
Christian Homburg, Nicole Koschate, & Wayne D. Hoyer
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Scents and Sensibility: When Do (In)Congruent Ambient Scents Influence Product Evaluations?
Anick Bosmans
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From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations
Stacy L. Wood & C. Page Moreau
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Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships
Thorsten Hennig-Thurau, Markus Groth, Michael Paul & Dwayne D. Gremler
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Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue
Yong Liu
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Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and a Research Agenda
Jan B. Heide & Kenneth H. Wathne
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Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities
Matthew Thomson
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Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains
Raji Srinivasan
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How Country Characteristics Affect the Perceived Value of Web Sites
Jan-Benedict E.M. Steenkamp & Inge Geyskens
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Book Reviews
Reviews of The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years, by Vijay Mahajan and Kamini Banga, and A Twenty-First-Century Guide to Aldersonian Marketing Thought, edited by Ben Wooliscroft, Robert D. Tamilia, & Stanley J. Shapiro.
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