Volume 71, Number 1
January 2007
How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe
Lien Lamey, Barbara Deleersnyder, Marnik G. Dekimpe & Jan-Benedict E.M. Steenkamp
Executive Summary and Biography Full Text
Making Sales Technology Effective
Gary K. Hunter & William D. Perreault Jr.
Executive Summary and Biography Full Text
Advertising, Research and Development, and Systematic Risk of the Firm
Leigh McAlister, Raji Srinivasan & MinChung
Executive Summary and Biography Full Text
When to Give Up Control of Outsourced New Product Development
Stephen J. Carson
Executive Summary and Biography Full Text
A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics
Bruce Cooil, Timothy L. Keiningham, Lerzan Aksoy & Michael Hsu
Executive Summary and Biography Full Text
A Penny for Your Thoughts: Referral Reward Programs and Referral Likelihood
Gangseog Ryu & Lawrence Feick
Executive Summary and Biography Full Text
Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance
Luigi M. De Luca and Kwaku Atuahene-Gima
Executive Summary and Biography Full Text
Consumer Racism and Its Effects on Domestic Cross-Ethnic Product Purchase: An Empirical Test in the United States, Canada, and France
Jean-François Ouellet
Executive Summary and Biography Full Text
Getting Marketers to Invest in Firm-Specific Capital
David A. Griffith & Robert F. Lusch
Executive Summary and Biography Full Text
The Impact of Online Reverse Auction Design on Buyer–Supplier Relationships
Sandy D. Jap
Executive Summary and Biography Full Text
Visual Representation: Implications for Decision Making
Nicholas H. Lurie & Charlotte H. Mason
Executive Summary and Biography Full Text
Moral Identity and Judgments of Charitable Behaviors
Americus Reed II, Karl Aquino & Eric Levy
Executive Summary and Biography Full Text
The Influence of Incidental Affect on Consumers' Food Intake
Nitika Garg, Brian Wansink & J. Jeffrey Inman
Executive Summary and Biography Full Text