Vol. 70, No. 1
January 2006
From the Editor
Roland T. Rust
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Customer Satisfaction and Stock Prices: High Returns, Low Risk
Claes Fornell, Sunil Mithas, Forrest V. Morgeson III, & M.S. Krishnan
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Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New Versus Incrementally New Product-Markets
Sungwook Min, Manohar U. Kalwani, & William T. Robinson
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Brands as Signals: A Cross-Country Validation Study
Tülin Erdem, Joffre Swait, & Ana Valenzuela
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Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
Craig J. Thompson, Aric Rindfleisch, & Zeynep Arsel
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Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions
Martin Spann & Gerard J. Tellis
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Understanding Consumer Responses to Product Risk Information
Anthony D. Cox, Dena Cox, & Gregory Zimet
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How Does Enforcement Deter Gray Market Incidence?
Kersi D. Antia, Mark E. Bergen, Shantanu Dutta, & Robert J. Fisher Full Text
When Should a Retailer Create an Exciting Store Environment?
Velitchka D. Kaltcheva & Barton A. Weitz
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Value-Based Differentiation in Business Relationships: Gaining and Sustaining Key Supplier Status
Wolfgang Ulaga & Andreas Eggert
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Job Satisfaction, Job Performance, and Effort: A Reexamination Using Agency Theory
Markus Christen, Ganesh Iyer, & David Soberman
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Book Reviews (Online Exclusive)
Emotional Design: Why We Love (or Hate) Everyday Things, by Donald A. Norman; Building Strong Brands, by David Aaker; Brand Leadership by David Aaker and Eric Joachimsthaler; and Brand Portfolio Strategy by David Aaker. Plus, an overview of antimarketing books.
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