Volume 69, Number 1
January 2005
The Concept of Hope and Its Relevance to Product Evaluation and Choice
Deborah J. MacInnis & Gustavo E. de Mello
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Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management
Madhubalan Viswanathan, José Antonio Rosa, & James Edwin Harris
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Determinants of Customers’ Responses to Customized Offers: Conceptual Framework and Research Propositions
Itamar Simonson
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Cherry-Picking
Edward J. Fox & Stephen J. Hoch
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Balancing Acquisition and Retention Resources to Maximize Customer Profitability
Werner Reinartz, Jacquelyn S. Thomas, & V. Kumar
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Benchmarking Marketing Capabilities for Sustainable Competitive Advantage
Douglas W. Vorhies & Neil A. Morgan
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A Marketing Perspective on Mergers and Acquisitions: How Marketing Integration Affects Postmerger Performance
Christian Homburg & Matthias Bucerius
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The Impact of Acquisitions on Innovation: Poison Pill, Placebo, or Tonic?
Jaideep C. Prabhu, Rajesh K. Chandy, & Mark E. Ellis
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Negativity in the Evaluation of Political Candidates
Jill G. Klein & Rohini Ahluwalia
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Marketing Literature Review
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