Vol. 72, No. 1
January 2008
Preventing Digital Music Piracy: The Carrot or the Stick?
Rajiv K. Sinha & Naomi Mandel
Executive Summary and Biography Full Text
Marketing Initiatives, Expected Cash Flows, and Shareholder’s Wealth
Ramesh K. S. Rao & Neeraj Bharadwaj
Executive Summary and Biography Full Text
Interaction Orientation and Firm Performance
V. Kumar & Girish Ramani
Executive Summary and Biography Full Text
Expanding Business-to-Business Customer Relationships
Ruth Bolton, Katherine N. Lemon, & Peter Verhoef
Executive Summary and Biography Full Text
Chief Marketing Officers: A Study of Their Presence in Firms' Top Management Teams
Pravin Nath & Vijay Mahajan
Executive Summary and Biography Full Text
Understanding Service Retention Within and Across Cohorts Using Limited Information
David Schweidel, Peter S. Fader, & Eric T. Bradlow
Executive Summary and Biography Full Text
When Old Is Gold: The Role of Business Longevity in Risky Situations
Prayas S. Desai, Ajay Kalra, & B.P.S. Murthi
Executive Summary and Biography Full Text
The Readability of Marketing Journals: Are Award-Winning Articles Better Written?
Alan G. Sawyer, Juliano Laran, & Jun Xu
Executive Summary and Biography Full Text
Stage-Gate Controls, Learning Failure, and Adverse Effect on Novel New Products
Rajesh Sethi & Zafar Iqbal
Executive Summary and Biography Full Text
Book Reviews (Online Exclusive)
Review of Mindless Eating: Why We Eat More Than We Think by Brian Wansink
Full Text