Volume 71, Number 2
April 2007
Sheth Foundation/Journal of Marketing Award
Harold H. Maynard Award
Marketing Science Institute/H. Paul Root Award
A Theory of Intraperson Games
Min Ding
Executive Summary and Biography Full Text
The Influence of Corporate Messages on the Product Portfolio
Gabriel J. Biehal & Daniel A. Sheinin
Executive Summary and Biography Full Text
Uphill or Downhill? Locating the Firm on a Profit Function
Murali K. Mantrala, Prasad A. Naik, Shrihari Sridhar, & Esther Thorson
Executive Summary and Biography Full Text
Using Childhood Memories to Gain Insight into Brand Meaning
Kathryn A. Braun-LaTour, Michael S. LaTour, & George M. Zinkhan
Executive Summary and Biography Full Text
Monitoring the Dynamics of Brand Equity Using Store-Level Data
S. Sriram, Subramanian Balachander, & Manohar U. Kalwani
Executive Summary and Biography Full Text
Marketing Performance Measurement Ability and Firm Performance
Don O’Sullivan & Andrew V. Abela
Executive Summary and Biography Full Text
Size and Share of Customer Wallet
Rex Yuxing Du, Wagner A. Kamakura, & Carl F. Mela
Executive Summary and Biography Full Text
Multichannel Shopping: Causes and Consequences
Rajkumar Venkatesan, V. Kumar, & Nalini Ravishanker
Executive Summary and Biography Full Text
Neglected Outcomes of Customer Satisfaction
Xueming Luo & Christian Homburg
Executive Summary and Biography Full Text
Learning and Exit Behavior of New Entrant Discount Airlines from City-Pair Markets
Ashutosh Dixit & Pradeep K. Chintagunta
Executive Summary and Biography Full Text
Marketing Communication Drivers of Adoption Timing of a New E-Service Among Existing Customers
Remco Prins & Peter C. Verhoef
Executive Summary and Biography Full Text
Profiting from Partial Allowance of Ticket Resale
Xianjun Geng, Ruhai Wu, & Andrew B. Whinston
Executive Summary and Biography Full Text
The Entry Strategy of Retail Firms into Transition Economies
Katrijn Gielens & Marnik G. Dekimpe
Executive Summary and Biography Full Text
Book Reviews (Online Exclusive)
Reviews of Transforming Your Go-to-Market Strategy, by V. Kasturi Rangan with Marie Bell, and The Psychology Behind Trademark Infringement and Counterfeiting, by J.L. Zaichkowsky.
Full Text