Volume 70, Number 2
April 2006
Sheth Foundation/Journal of Marketing Award
Harold H. Maynard Award
Marketing Science Institute/H. Paul Root Award
The Emergence of Dominant Designs
Raji Srinivasan, Gary L. Lilien, & Arvind Rangaswamy
Full Text
Drivers of Brand Extension Success
Franziska Völckner & Henrik Sattler
Full Text
Crossover Dreams: Consumer Responses to Ethnic-Oriented Products
Sonya A. Grier, Anne M. Brumbaugh, & Corliss G. Thornton
Full Text
Brand Dilution: When Do New Brands Hurt Existing Brands?
Chris Pullig, Carolyn J. Simmons, & Richard G. Netemeyer
Full Text
Cross-Functional "Coopetition": The Simultaneous Role of Cooperation and Competition Within Firms
Xueming Luo, Rebecca J. Slotegraaf, & Xing Pan
Full Text
Consumer Contamination: How Consumers React to Products Touched by Others
Jennifer J. Argo, Darren W. Dahl, & Andrea C. Morales
Full Text
Ratios in Proportion: What Should the Shape of the Package Be?
Priya Raghubir & Eric A. Greenleaf
Full Text
Stuck in the Past: Why Managers Persist with New Product Failures
Eyal Biyalogorsky, William Boulding, & Richard Staelin
Full Text
The Evolution of Loyalty Intentions
Michael D. Johnson, Andreas Herrmann, & Frank Huber
Full Text
Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions
Ann E. Schlosser, Tiffany Barnett White, & Susan M. Lloyd
Full Text
Book Reviews (Online Exclusive)
Full Text