Volume 69, Number 2
April 2005
Sheth Foundation/Journal of Marketing Award
Harold H. Maynard Award
Marketing Science Institute/H. Paul Root Award
Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research
Pierre Chandon, Vicki G. Morwitz, & Werner J. Reinartz
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Product Development Resources and the Scope of the Firm
Birger Wernerfelt
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Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Performance
Ahmet H. Kirca, Satish Jayachandran, & William O. Bearden
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The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations
Kevin Zheng Zhou, Chi Kin (Bennett) Yim, and David K. Tse
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Choosing Among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies
Matthew L. Meuter, Mary Jo Bitner, Amy L. Ostrom, & Stephen W. Brown
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Do Satisfied Customers Really Pay More? A Study of the Relationship Between Customer Satisfaction and Willingness to Pay
Christian Homburg, Nicole Koschate, & Wayne D. Hoyer
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Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations
Raphaëlle Lambert-Pandraud, Gilles Laurent, & Eric Lapersonne
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The Effect of Expiration Dates and Perceived Risk on Purchasing Behavior in Grocery Store Perishable Categories
Michael Tsiros & Carrie M. Heilman
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Conflicts in the Work–Family Interface: Links to Job Stress, Customer Service Employee Performance, and Customer Purchase Intent
Richard G. Netemeyer, James G. Maxham III, & Chris Pullig
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Marketing Literature Review
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