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Table of Contents, Journal of Marketing

Volume 76, Number 6
November 2012
 
Principles and Principals: Do Customer Stewardship and Agency Control Compete or Complement When Shaping Frontline Employee Behavior?
Jeroen Schepers, Tomas Falk, Ko de Ruyter, Ad de Jong, & Maik Hammerschmidt
Executive Summary and Biography       Full Text       Web Appendix
 
The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries
Valentyna Melnyk, Kristina Klein, & Franziska Völckner
Executive Summary and Biography       Full Text       Web Appendix
 
Mapping the Play of Organizational Identity in Foreign Market Adaptation
Julien Cayla & Lisa Peñaloza
Executive Summary and Biography       Full Text
 
How Doppelgänger Brand Images Influence the Market Creation Process: Longitudinal Insights from the Rise of Botox Cosmetic
Markus Giesler
Executive Summary and Biography       Full Text
 
Employees’ Decision Making in the Face of Customers’ Fuzzy Return Requests
Sijun Wang, Sharon E. Beatty, & Jeanny Liu
Executive Summary and Biography       Full Text
 
Creating Major Innovations with Customers: Insights from Small and Young Technology Firms
Nicole E. Coviello & Richard M. Joseph
Executive Summary and Biography       Full Text
 
Beyond the “Like” Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings
Rebecca Walker Naylor, Cait Poynor Lamberton, & Patricia M. West
Executive Summary and Biography       Full Text       Web Appendix
 
Do Customers and Employees Enjoy Service Participation? Synergistic Effects of Self- and Other-Efficacy
Chi Kin (Bennett) Yim, Kimmy Wa Chan, & Simon S.K. Lam
 
Subject and Author Index to Volume 76
American Marketing Association

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