Volume 76, Number 1
January 2012
The Effect of Business-Cycle Fluctuations on Private-Label Share: What Has Marketing Conduct Got to Do with It?
Lien Lamey, Barbara Deleersnyder, Jan-Benedict E.M. Steenkamp, & Marnik G. Dekimpe
Executive Summary and Biography Full Text Web Appendix
Generating Sales While Providing Service: A Study of Customer Service Representatives' Ambidextrous Behavior
Claudia Jasmand, Vera Blazevic, & Ko de Ruyter
Executive Summary and Biography Full Text
The Effect of Brand Acquisition and Disposal on Stock Returns
Michael A. Wiles, Neil A. Morgan, & Lopo L. Rego
Executive Summary and Biography Full Text Web Appendix
The Effect of Marketer-Suggested Serving Size on Consumer Responses: The Unintended Consequences of Consumer Attention to Calorie Information
Gina S. Mohr, Donald R. Lichtenstein, & Chris Janiszewski
Executive Summary and Biography Full Text Web Appendix
Measuring and Managing Returns from Retailer-Customized Coupon Campaigns
Rajkumar Venkatesan & Paul W. Farris
Executive Summary and Biography Full Text Web Appendix
Go Green! Should Environmental Messages Be So Assertive?
Ann Kronrod, Amir Grinstein, & Luc Wathieu
Executive Summary and Biography Full Text
Belief in a Just World: Consumer Intentions and Behaviors Toward Ethical Products
Katherine White, Rhiannon MacDonnell, & John H. Ellard
Executive Summary and Biography Full Text
How Can Stressed Employees Deliver Better Customer Service? The Underlying Self-Regulation Depletion Mechanism
Kimmy Wa Chan & Echo Wen Wan
Executive Summary and Biography Full Text