Volume 74, Number 1
January 2010
The Decline of Conceptual Articles and Implications for Knowledge Development
Manjit S. Yadav
Executive Summary and Biography Full Text
The Direct and Indirect Effects of Advertising Spending on Firm Value
Amit Joshi & Dominique M. Hanssens
Executive Summary and Biography Full Text Web Appendix
Is That Deal Worth My Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain
Ritesh Saini, Raghunath Singh Rao, & Ashwani Monga
Executive Summary and Biography Full Text Web Appendix
Ending a Price Promotion: Retracting It in One Step or Phasing It Out Gradually
Michael Tsiros & David M. Hardesty
Executive Summary and Biography Full Text
The Psychological Effects of Empowerment Strategies on Consumers' Product Demand
Christoph Fuchs, Emanuela Prandelli, & Martin Schreier
Executive Summary and Biography Full Text Web Appendix
The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions
Eric A. Yorkston, Joseph C. Nunes, & Shashi Matta
Executive Summary and Biography Full Text
Salesperson Influence on Product Development: Insights from a Study of Small Manufacturing Organizations
Ashwin W. Joshi
Executive Summary and Biography Full Text
Dynamic Effects Among Movie Ratings, Movie Revenues, and Viewer Satisfaction
Sangkil Moon, Paul K. Bergey, & Dawn Iacobucci
Executive Summary and Biography Full Text