Volume 73, Number 6
November 2009
Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
Pierre Chandon, J. Wesley Hutchinson, Eric T. Bradlow, & Scott H. Young
Executive Summary and Biography Full Text Web Appendix
When Customer Love Turns into Lasting Hate:The Effects of Relationship Strength and Time on Customer Revenge and Avoidance
Yany Grégoire, Thomas M. Tripp, & Renaud Legoux
Executive Summary and Biography Full Text Web Appendix
Does Advertising Spending Influence Media Coverage of the Advertiser?
Diego Rinallo and Suman Basuroy
Executive Summary and Biography Full Text Web Appendix
Consumer-Based Brand Equity and Firm Risk
Lopo L. Rego, Matthew T. Billett, & Neil A. Morgan
Executive Summary and Biography Full Text
The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Evidence from the U.S. Commercial Banking Industry
Alexander Krasnikov, Satish Jayachandran, & V. Kumar
Executive Summary and Biography Full Text
Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions
Tillmann Wagner, Richard J. Lutz, & Barton A. Weitz
Executive Summary and Biography Full Text Web Appendix
Determinants of Pay Levels and Structures in Sales Organizations
Dominique Rouziès, Anne T. Coughlan, Erin Anderson, & Dawn Iacobucci
Executive Summary and Biography Full Text Web Appendix
The Robustness of the Effects of Consumers' Participation in Market Research:The Case of Service Quality Evaluations
Chezy Ofir, Itamar Simonson, & Song-Oh Yoon
Executive Summary and Biography Full Text
MSI AND EMORY UNIVERSITY SPECIAL SECTION ON MARKETING STRATEGY AND WALL STREET
Marketing Strategy and Wall Street: Nailing Down Marketing's Impact
Dominique M. Hanssens, Roland T. Rust, & Rajendra K. Srivastava
Full Text
Expanding the Role of Marketing: From Customer Equity to Market Capitalization
V. Kumar & Denish Shah
Executive Summary and Biography Full Text
Valuing Branded Businesses
Natalie Mizik & Robert Jacobson
Executive Summary and Biography Full Text
Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence
Alexander Krasnikov, Saurabh Mishra, & David Orozco
Executive Summary and Biography Full Text
Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures
Thorsten Hennig-Thurau, Mark B. Houston, & Torsten Heitjans
Executive Summary and Biography Full Text
Customer Satisfaction and Stock Returns Risk
Kapil R. Tuli & Sundar G. Bharadwaj
Executive Summary and Biography Full Text
The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk
Xueming Luo & C.B. Bhattacharya
Executive Summary and Biography Full Text
Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives During Product-Harm Crises
Yubo Chen, Shankar Ganesan, & Yong Liu
Executive Summary and Biography Full Text
Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value
Martha Myslinski Tipton, Sundar G. Bharadwaj, & Diana C. Robertson
Executive Summary and Biography Full Text
Impact of Mad Money Stock Recommendations: Merging Financial and Marketing Perspectives
Ekaterina V. Karniouchina, William L. Moore, & Kevin J. Cooney
Executive Summary and Biography Full Text
Subject and Author Index to Volume 73