Volume 73, Number 2
March 2009
The Role of Hubs in the Adoption Process
Jacob Goldenberg, Sangman Han, Donald R. Lehmann, & Jae Weon Hong
Executive Summary and Biography Full Text
Understanding the Marketing Department’s Influence Within the Firm
Peter C. Verhoef & Peter S.H. Leeflang
Executive Summary and Biography Full Text
Social Identity and the Service–Profit Chain
Christian Homburg, Jan Wieseke, & Wayne D. Hoyer
Executive Summary and Biography Full Text
Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods
Peng Huang, Nicholas H. Lurie, & Sabyasachi Mitra
Executive Summary and Biography Full Text
Proactive Postsales Service: When and Why Does It Pay Off?
Goutam Challagalla, R. Venkatesh, & Ajay K. Kohli
Executive Summary and Biography Full Text
The Effect of Superstar Software on Hardware Sales in System Markets
Jeroen L.G. Binken & Stefan Stremersch
Executive Summary and Biography Full Text
Demarketing, Minorities, and National Attachment
Amir Grinstein & Udi Nisan
Executive Summary and Biography Full Text
The Role of Leaders in Internal Marketing
Jan Wieseke, Michael Ahearne, Son K. Lam, & Rolf van Dick
Executive Summary and Biography Full Text
Distribution Network Redesign for Marketing Competitiveness
Jennifer Shang, Tuba Pinar Yildirim, Pandu Tadikamalla, Vikas Mittal, & Lawrence H. Brown
Executive Summary and Biography Full Text
Book Reviews (Online Exclusive)
Predictably Irrational: The Hidden Forces That Shape Our Decisions, by Dan Ariely
Review: Predictably Irrational: A More Behavioral Economics by Russell Belk
Review: The Pedagogical Value of a “Predictably Irrational” Approach by Elise Pookie Sautter