Volume 73, Number 1
January 2009
From the Editor
Ajay K. Kohli
Full Text
Radical Innovation Across Nations: The Preeminence of Corporate Culture
Gerard J. Tellis, Jaideep C. Prabhu, & Rajesh K. Chandy
Executive Summary and Biography Full Text
Product Innovations, Advertising, and Stock Returns
Shuba Srinivasan, Koen Pauwels, Jorge Silva-Risso, & Dominique M. Hanssens
Executive Summary and Biography Full Text
Pay What You Want: A New Participative Pricing Mechanism
Ju-Young Kim, Martin Natter, & Martin Spann
Executive Summary and Biography Full Text
Brand Portfolio Strategy and Firm Performance
Neil Morgan & Lopo L. Rego
Executive Summary and Biography Full Text
Internet Auction Features as Quality Signals
Shibo Li, Kannan Srinivasan, & Baohong Sun
Executive Summary and Biography Full Text
Competing Loyalty Programs: Impact of Market Saturation, Market Share, and Category Expandability
Yuping Liu & Rong Yang
Executive Summary and Biography Full Text
Inertial Disruption: The Impact of a New Competitive Entrant on Online Consumer Search
Wendy W. Moe & Sha Yang
Executive Summary and Biography Full Text
What Does It Take to Get Promoted in Marketing Academia? Understanding Exceptional Publication Productivity in the Leading Marketing Journals
Steven H. Seggie & David A. Griffith
Executive Summary and Biography Full Text Web Appendix
Continuous Supplier Performance Improvement: Effects of Collaborative Communication and Control
Ashwin W. Joshi
Executive Summary and Biography Full Text