2011
Werner J. Reinartz and V. Kumar
“The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration”
Vol. 67, No. 1
2010
Stephen L. Vargo and Robert F. Lusch
“Evolving to a New Dominant Logic for Marketing"
Vol. 68, No. 1
2009
Roland T. Rust, Katherine N. Lemon, and Valarie A. Zeithaml, “Return on Marketing: Using Customer Equity to Focus Marketing Strategy"
Vol. 68, No. 1
2008
Ellen Garbarino and Mark S. Johnson, “The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships"
Vol. 63, No. 2
2007
Richard L. Oliver, “Whence Consumer Loyalty,”
Vol. 63, Special Issue
2006
Rajendra K. Srivastava, Tasadduq A. Shervani, and Liam Fahey, “Market-Based Assets and Shareholder Value: A Framework for Analysis”
Vol. 62, No. 1
2005
Donna L. Hoffman and Thomas P. Novak, "Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations”
Vol. 60, No. 3
2004
Shelby D. Hunt and Robert M. Morgan, "The Comparative Advantage Theory of Competition”
Vol. 59, No. 2
2003
George S. Day, "The Capabilities of Market-Driven Organizations”
Vol. 58, No. 4
2002
Kevin Lane Keller, "Conceptualizing, Measuring, and Managing Customer-Based Brand Equity"
Vol. 57, No. 1
2001
Bernard J. Jaworski and Ajay K. Kohli, "Market Orientation: Antecedents and Consequences"
Vol. 57, No. 3