Most-Cited Articles
2000-2006
1. Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service
Matthew L. Meuter, Amy L. Ostrom, Robert I. Roundtree, and Mary Jo Bitner
Journal of Marketing, Volume 64, Issue 3, July 2000
(Previous Quarterly Ranking - #1)
Full Text
2. Evolving to a New Dominant Logic for Marketing
Stephen L. Vargo, Robert F. Lusch
Journal of Marketing, Volume 68, Issue 1, January 2004
(Previous Quarterly Citation Ranking - #5)
Full Text
3. On the Profitability of Long-Life Customers in a Noncontractual Setting:
An Empirical Investigation
Werner J. Reinartz and V. Kumar
Journal of Marketing, Volume 64, Issue 4, October 2000
(Previous Quarterly Citation Ranking - #2)
Full Text
4. Consumer Trust, Value, and Loyalty in Relational Exchanges
Deepak Sirdeshmukh, Jagdip Singh, and Barry Sabol
Journal of Marketing, Volume 66, Issue 1, January 2002
(Previous Quarterly Citation Ranking - #3)
Full Text
5. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand
Arjun Chaudhuri and Morris B. Holbrook
Journal of Marketing, Volume 65, Issue 2, April 2001
(Previous Quarterly Citation Ranking - #4)
Full Text
6. Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach
Michael K. Brady and J. Joseph Cronin Jr.
Journal of Marketing, Volume 65, Issue 3, July 2001
(Previous Quarterly Citation Ranking - #7)
Full Text
7. Building Brand Community
James H. McAlexander, John W. Schouten, and Harold F. Koenig
Journal of Marketing, Volume 66, Issue 1, January 2002
(Previous Quarterly Citation Ranking - #8)
Full Text
8. No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality
Amna Kirmani and Akshay R. Rao
Journal of Marketing, Volume 64, Issue 2, April 2000
(Previous Quarterly Citation Ranking - #6)
Full Text
9. Return on Marketing: Using Customer Equity to Focus Marketing Strategy
Roland T. Rust, Katherine N. Lemon, and Valarie A. Zeithaml
Journal of Marketing, Volume 68, Issue 1, January 2004
(Previous Quarterly Citation Ranking - #9)
Full Text
10. Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration
Kristof De Wulf, Gaby Odekerken-Schröder, & Dawn Iacobucci
Journal of Marketing, Volume 65, Issue 1, January 2001
(Previous Quarterly Citation Ranking - #unranked)
Full Text
Most-Cited Articles
2004-2006
1. Evolving to a New Dominant Logic for Marketing
Stephen L. Vargo and Robert F. Lusch
Journal of Marketing, Volume 68, Issue 1, January 2004
(Previous Quarterly Ranking - #1)
Full Text
2. Return on Marketing: Using Customer Equity to Focus Marketing Strategy
Roland T. Rust, Katherine N. Lemon, and Valarie A. Zeithaml
Journal of Marketing, Volume 68, Issue 1, January 2004
(Previous Quarterly Ranking - #2)
Full Text
3. Customer Satisfaction and Shareholder Value
Eugene W. Anderson, Claes Fornell, & Sanal K. Mazvancheryl
Journal of Marketing, Volume 68, Issue 4, October 2004
(Previous Quarterly Ranking - #3)
Full Text
Most Cited Articles
2002-2003
1. Consumer Trust, Value, and Loyalty in Relational Exchanges
Deepak Sirdeshmukh, Jagdip Singh, and Barry Sabol
Journal of Marketing, Volume 66, Issue 1, January 2002
(Previous Quarterly Ranking - #1)
Full Text
2. Building Brand Community
James H. McAlexander, John W. Schouten, and Harold F. Koenig Page 1. 38 / Journal of Marketing
Journal of Marketing, Volume 66, Issue 1, January 2002
(Previous Quarterly Ranking - #2)
Full Text
3. The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
Werner J. Reinartz & V. Kumar
Journal of Marketing, Volume 67, Issue 1, January 2003
(Previous Quarterly Ranking - #3)
Full Text
Most-Cited Articles
2000-2001
1. Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters
Matthew L. Meuter, Amy L. Ostrom, Robert I. Roundtree, and Mary Jo Bitner
Journal of Marketing, Volume 64, Issue 3, July 2000
(Previous Quarterly Ranking - #1)
Full Text
2. On the Profitability of Long-Life Customers in a Noncontractual Setting:
An Empirical Investigation and Implications for Marketing
Werner J. Reinartz and V. Kumar Page
Journal of Marketing, Volume 64, Issue 4, October 2000
(Previous Quarterly Ranking - #2)
Full Text
3. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
Arjun Chaudhuri and Morris B. Holbrook
Journal of Marketing, Volume 65, Issue 2, April 2001
(Previous Quarterly Ranking - #3)
Full Text
*Results according to Google Scholar.