KUSUM AILAWADI
Dartmouth College
JOSEPH ALBA
University of Florida
MARK ALPERT
University of Texas at Austin
ERIC T. ANDERSON
Northwestern University
EUGENE ANDERSON
University of Michigan
TOR ANDREASSEN
Norwegian School of Management
ERIC ARNOULD
University of Wyoming
KWAKU ATUAHENE-GIMA
CEIBS
BARRY BAYUS
University of North Carolina
WILLIAM BEARDEN
University of South Carolina
LEONARD L. BERRY
Texas A&M University
SUNDAR G. BHARADWAJ
Emory University
MARY JO BITNER
Arizona State University
DOUGLAS BOWMAN
Emory University
ERIC BRADLOW
University of Pennsylvania
RODERICK BRODIE
University of Auckland
BART J. BRONNENBERG
University of California, Los Angeles
STEVEN P. BROWN
University of Houston
JOSEPH CANNON
Colorado State University
DIPANKAR CHAKRAVARTI
University of Colorado
GOUTAM CHALLAGALLA
Georgia Institute of Technology
RAJESH CHANDY
University of Minnesota
ALEXANDER CHERNEV
Northwestern University
PRADEEP K. CHINTAGUNTA
University of Chicago
KEVIN CLANCY
Copernicus Marketing Consulting
PETER J. DANAHER
University of Melbourne
MARNIK G. DEKIMPE
Tilburg University
Catholic University Leuven
ROHIT DESHPANDÉ
Harvard University
RAVI DHAR
Yale University
NAVEEN DONTHU
Georgia State University
F. ROBERT DWYER
University of Cincinnati
TÜLIN ERDEM
New York University
PETER FADER
University of Pennsylvania
CLAES FORNELL
University of Michigan
GARY L. FRAZIER
University of Southern California
HUBERT GATIGNON
INSEAD
GARY F. GEBHARDT
University of South Florida
INGE GEYSKENS
Tilburg University
PETER N. GOLDER
New York University
DHRUV GREWAL
Babson College
RAJDEEP GREWAL
Pennsylvania State University
ABBIE GRIFFIN
University of Utah
RAJIV GROVER
University of Memphis
GREGORY T. GUNDLACH
University of North Florida
SUNIL GUPTA
Harvard University
ZEYNEP GÜRHAN-CANLI
KOÇ University
MICHAEL HAENLEIN
ESCP-EAP
JIN HAN
Singapore Management University
JOHN R. HAUSER
Massachusetts Institute of Technology
JAN B. HEIDE
University of Wisconsin–Madison
CHRISTIAN HOMBURG
University of Mannheim
WAYNE D. HOYER
University of Texas at Austin
JOEL HUBER
Duke University
JOHN HULLAND
University of Pittsburgh
G. TOMAS M. HULT
Michigan State University
J. JEFFREY INMAN
University of Pittsburgh
BERNARD J. JAWORSKI
Monitor Group
GEORGE JOHN
University of Minnesota
JEAN L. JOHNSON
Washington State University
P.K. KANNAN
University of Maryland
TIMOTHY KEININGHAM
Ipsos Loyalty
KEVIN LANE KELLER
Dartmouth College
ROGER A. KERIN
Southern Methodist University
THOMAS KINNEAR
University of Michigan
ROBERT V. KOZINETS
York University
V. KUMAR
Georgia State University
DONALD R. LEHMANN
Columbia University
KATHERINE LEMON
Boston College
ROBERT P. LEONE
Texas Christian University
GARY L. LILIEN
Pennsylvania State University
XUEMING LUO
University of Texas at Arlington
ROBERT F. LUSCH
University of Arizona
RICH LUTZ
University of Florida
JOHN G. LYNCH JR.
Duke University
DEBBIE MACINNIS
University of Southern California
SCOTT B. MACKENZIE
Georgia Institute of Technology
VIJAY MAHAJAN
University of Texas at Austin
NARESH K. MALHOTRA
Georgia Institute of Technology
MURALI MANTRALA
University of Missouri
LEIGH MCALISTER
University of Texas at Austin
CARL F. MELA
Duke University
ANIL MENON
IBM
VIKAS MITTAL
Rice University
WENDY MOE
University of Maryland
CHRISTINE MOORMAN
Duke University
NEIL MORGAN
Indiana University
EITAN MULLER
New York University
Tel-Aviv University
SCOTT A. NESLIN
Dartmouth College
RICHARD NETEMEYER
University of Virginia
STEPHEN M. NOWLIS
Arizona State University
A. PARASURAMAN
University of Miami
C. WHAN PARK
University of Southern California
KOEN PAUWELS
Dartmouth College
CORNELIA PECHMANN
University of California, Irvine
WILLIAM D. PERREAULT
University of North Carolina
ROBERT PETERSON
University of Texas at Austin
F.G.M. PIETERS
Tilburg University
JAIDEEP PRABHU
Imperial College
LINDA L. PRICE
University of Arizona
ARVIND RANGASWAMY
Pennsylvania State University
AKSHAY RAO
University of Minnesota
VITHALA RAO
Cornell University
BRIAN RATCHFORD
University of Texas at Dallas
S. (RATTI) RATNESHWAR
University of Missouri
DAVID J. REIBSTEIN
University of Pennsylvania
WERNER REINARTZ
INSEAD
ARIC RINDFLEISCH
University of Wisconsin–Madison
ROLAND T. RUST
University of Maryland
FRED SELNES
Norwegian School of Management
SUBHASH SHARMA
University of South Carolina
STEPHEN M. SHUGAN
University of Florida
ITAMAR SIMONSON
Stanford University
JAGDIP SINGH
Case Western Reserve University
STANLEY F. SLATER
Colorado State University
REBECCA SLOTEGRAAF
Indiana University
DILIP SOMAN
University of Toronto
ALINA SORESCU
Texas A&M University
ROSANN L. SPIRO
Indiana University
RAJI SRINIVASAN
University of Texas at Austin
JAN-BENEDICT E.M. STEENKAMP
University of North Carolina
DAVID W. STEWART
University of Southern California, Riverside
STEFAN STREMERSCH
Erasmus University Rotterdam
GERARD J. TELLIS
University of Southern California
JACQUELYN THOMAS
Northwestern University
CRAIG THOMPSON
University of Wisconsin–Madison
DEBORA THOMPSON
Georgetown University
CHRISTOPHE VAN DEN BULTE
University of Pennsylvania
STIJN VAN OSSELAER
Erasmus University Rotterdam
P. RAJAN VARADARAJAN
Texas A&M University
STEPHEN L. VARGO
University of Hawaii, Manoa
RAJKUMAR VENKATESAN
University of Virginia
R. VENKATESH
University of Pittsburgh
PETER VERHOEF
University of Groningen
KENNETH WATHNE
University of Wisconsin-Madison
MICHEL WEDEL
University of Maryland
BARTON A. WEITZ
University of Florida
RUSSELL S. WINER
New York University
VALARIE A. ZEITHAML
University of North Carolina
JIE ZHANG
University of Maryland
Print ISSN: 0022-2429 | Online ISSN: 1547-7185 | Frequency: Bimonthly | Current Volume: 72