Journal of Marketing's "Book Reviews and Essays" section provides critical reviews of recent marketing-related titles, assisting readers in assessing the books' potential value. Interested in writing a review? See our Book Review Policy and Book Review Guidelines.
Book Reviews | Essays
Book Reviews
September 2009, Volume 73, Number 5
Understanding Privacy, by Daniel J. Solove
- Review by George R. Milne, University of Massachusetts
- Review by Mona Srivastava, Harvard Business School India Research Center
July 2009, Volume 73, Number 4
Africa Rising, by Vijay Mahajan
- Review by Michael M. Goldman, University of Pretoria
- Review by Madhu Viswanathan, University of Illinois
May 2009, Volume 73, Number 3
Nation Branding: Concepts, Issues, Practice, by Keith Dinnie
- Review by Marc Fetscherin, Rollins College/Harvard University
- Review by Alan T. Wood, University of Washington, Bothell
March 2009, Volume 73, Number 2
Predictably Irrational: The Hidden Forces That Shape Our Decisions, by Dan Ariely
- Review: Predictably Irrational: A More Behavioral Economics by Russell Belk, York University
- Review: The Pedagogical Value of a “Predictably Irrational” Approach by Elise Pookie Sautter, New Mexico State University
July 2008, Volume 72, Number 4
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers, by Gerald Zaltman and Lindsay Zaltman
Reviewed by Judith Lynne Zaichkowsky
March 2008, Volume 72, Number 2
The Complete Guide to Accelerating Sales Force Performance, by Andris A. Zoltners, Prabhakant Sinha, and Greggor A. Zoltners; Sales Force Design for Strategic Advantage, by Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer
Reviewed by Srinath Gopalakrishna
January 2008, Volume 72, Volume 1
Mindless Eating: Why We Eat More Than We Think, by Brian Wansink
Reviewed by T. Bettina Cornwell
July 2007, Volume 71, Number 3
The Handbook of Marketing Research: Uses, Misuses, and Future Advances, edited by Rajiv Grover and Marco Vriens
Reviewed by Guldem Gokcek
The Marketing Era: From Professional Practice to Global Provisioning, by Kalman Applbaum; Does Marketing Need Reform? Fresh Perspectives on the Future, edited by Jagdish N. Sheth and Rajendra S. Sisodia; The Future of Marketing: Critical 21st-Century Perspectives, edited by Philip J. Kitchen
Reviewed by Richard J. Varey
April 2007, Volume 71, Number 2
The Psychology Behind Trademark Infringement and Counterfeiting, by J.L. Zaichkowsky
Reviewed by Syed Tariq Anwar
Transforming Your Go-to-Market Strategy, by V. Kasturi Rangan with Marie Bell
Reviewed by Barton Weitz
January 2007, Volume 71, Number 1
Essential Readings in Marketing, edited by Leigh McAlister, Ruth N. Bolton, and Ross Rizley
Reviewed by Ashutosh Prasad
Retailing in the 21st Century: Current and Future Trends, edited by Manfred Krafft and Murali Mantrala
Reviewed by Thomas Rudolph
October 2006, Volume 70, Number 4
Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity, by Brian Wansink
Reviewed by Pranjal Gupta
Bayesian Statistics and Marketing, by Peter E. Rossi, Greg M. Allenby, and Robert McCulloch
Reviewed by Harikesh S. Nair
July 2006, Volume 70, Number 3
The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years, by Vijay Mahajan and Kamini Banga
Reviewed by P.V. (Sundar) Balakrishnan
A Twenty-First-Century Guide to Aldersonian Marketing Thought, by Ben Wooliscroft, Robert D. Tamilia, and Stanley J. Shapiro
Reviewed by Richard J. Lutz
April 2006, Volume 70, Number 2
Pyromarketing, by Greg Stielstra; Buzzmarketing: Get People to Talk About Your Stuff, by Mark Hughes
Reviewed by Judy Harris
Harvard Business Review on Corporate Ethics, Harvard Business School Press; and The Good, The Bad, and Your Business, by Jeffery Seglin
Reviewed by Frederick W. Langrehr
January 2006, Volume 70, Number 1
Emotional Design: Why We Love (or Hate) Everyday Things, by Donald A. Norman
Reviewed by Raj Echambadi
Building Strong Brands, by David Aaker; Brand Leadership, by David Aaker and Eric Joachimsthaler; and Brand Portfolio Strategy, by David Aaker
Reviewed by Subir Bandyopadhyay
Plus, a chronological overview of antimarketing books.
Reviewed By Richard J. Varey
October 2005, Volume 69, Number 4
Consuming Religion: Christian Faith and Practice in a Consumer Culture, by Vincent J. Miller
Reviewed by Daryl McKee
July 2005, Volume 69, Number 3
The Marketplace of Revolution: How Consumer Politics Shaped American Independence, by T.H. Breen
Reviewed by Dennis J. Cahill
July 2004, Volume 68, Number 3
The Geography of Thought: How Asians and Westerners Think Differently ... and Why, by Richard Nisbett.
Reviewed by Gerardo R. Ungson and Daniel N. Braunstein
January 2004, Volume 68, Number 1
Six Degrees: The Science of a Connected Age, by Duncan J. Watts
Reviewed by Dawn Iacobucci
Marketing and the Bottom Line: Creating the Measures of Success, Second Edition, by Tim Ambler
Reviewed by Bruce Clark
July 2003, Volume 67, Number 3
Handbook of Marketing, edited by Barton Weitz and Robin Wensley
Reviewed by Daniel Rajaratnam
January 2003, Volume 67, Number 1
Age of Propaganda: The Everyday Use and Abuse of Persuasion, by Anthony Pratkanis and Elliot Aronson
Reviewed by J. Scott Armstrong
October 2002, Volume 66, Number 4
Review of The Social Life of Information, by John Seely Brown and Paul Duguid
Reviewed by Lisa O'Malley
January 2002, Volume 66, Volume 1
The Harry Potter book series, by J.K. Rowling
Reviewed by Stephen Brown
Essays
From time to time, Journal of Marketing's "Book Reviews and Essays" section publishes biographical reflections of leading marketing scholars. Unsolicited essays are not accepted; however, potential contributors are encouraged to discuss the possibility of essays with the Book Review Editor at sandeepresearch@gmail.com.
September 2008, Volume 72, Number 5
Featuring a Special Essay by Gary L. Lilien
July 2005, Volume 69, Number 3
Featuring a Special Essay by Vijay Mahajan
October 2004, Volume 68, Number 4
Featuring a Special Essay by Roger A. Kerin
July 2004, Volume 68, Number 3
Featuring a Special Essay by Dick R. Wittink
October 2002, Volume 66, Number 4
Featuring a Special Essay by Glen L. Urban
July 2002, Volume 66, Number 3
Featuring a Special Essay by William L. Wilkie
January 2002, Volume 66, Volume 1
Featuring a Special Essay by Russell W. Belk
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