Journal of Marketing's "Book Review" section provides critical reviews of recent marketing-related titles, assisting readers in assessing the books' potential value. Interested in writing a review? See our Book Review Policy and Book Review Guidelines.
July 2008, Volume 72, Number 4
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers, by Gerald Zaltman and Lindsay Zaltman
March 2008, Volume 72, Number 2
The Complete Guide to Accelerating Sales Force Performance by Andris A. Zoltners, Prabhakant Sinha, and Greggor A. Zoltners; Sales Force Design for Strategic Advantage by Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer
January 2008, Volume 72, Volume 1
Mindless Eating: Why We Eat More Than We Think
by Brian Wansink
July 2007, Volume 71, Number 3
The Handbook of Marketing Research: Uses, Misuses, and Future Advances, edited by Rajiv Grover and Marco Vriens; The Marketing Era: From Professional Practice to Global Provisioning, by Kalman Applbaum; Does Marketing Need Reform? Fresh Perspectives on the Future, edited by Jagdish N. Sheth and Rajendra S. Sisodia; The Future of Marketing: Critical 21st-Century Perspectives, edited by Philip J. Kitchen.
April 2007, Volume 71, Number 2
The Psychology Behind Trademark Infringement and Counterfeiting, by J.L. Zaichkowsky, and Transforming Your Go-to-Market Strategy, by V. Kasturi Rangan with Marie Bell.
January 2007, Volume 71, Number 1
Essential Readings in Marketing, edited by Leigh McAlister, Ruth N. Bolton, and Ross Rizley, and Retailing in the 21st Century: Current and Future Trends, edited by Manfred Krafft and Murali Mantrala.
October 2006, Volume 70, Number 4
Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity, by Brian Wansink, and Bayesian Statistics and Marketing, by Peter E. Rossi, Greg M. Allenby, and Robert McCulloch.
July 2006, Volume 70, Number 3
The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years, by Vijay Mahajan and Kamini Banga, and A Twenty-First-Century Guide to Aldersonian Marketing Thought , by Ben Wooliscroft, Robert D. Tamilia, and Stanley J. Shapiro.
April 2006, Volume 70, Number 2
Pyromarketing, by Greg Stielstra; Buzzmarketing: Get People to Talk About Your Stuff, by Mark Hughes; Harvard Business Review on Corporate Ethics, Harvard Business School Press; and The Good, The Bad, and Your Business, by Jeffery Seglin.
January 2006, Volume 70, Number 1
Emotional Design: Why We Love (or Hate) Everyday Things, by Donald A. Norman; Building Strong Brands, by David Aaker; Brand Leadership by David Aaker and Eric Joachimsthaler; and Brand Portfolio Strategy by David Aaker. Plus, a chronological overview of antimarketing books.
October 2005, Volume 69, Number 4
Consuming Religion: Christian Faith and Practice in a Consumer Culture, by Vincent J. Miller.
July 2005, Volume 69, Number 3
The Marketplace of Revolution: How Consumer Politics Shaped American Independence, by T.H. Breen.
July 2004, Volume 68, Number 3
The Geography of Thought: How Asians and Westerners Think Differently ... and Why, by Richard Nisbett.
January 2004, Volume 68, Number 1
Six Degrees: The Science of a Connected Age, by Duncan J. Watts, and Marketing and the Bottom Line: Creating the Measures of Success, Second Edition, by Tim Ambler.
July 2003, Volume 67, Number 3
Handbook of Marketing, edited by Barton Weitz and Robin Wensley.
January 2003, Volume 67, Number 1
Age of Propaganda: The Everyday Use and Abuse of Persuasion, by Anthony Pratkanis and Elliot Aronson.
October 2002, Volume 66, Number 4
Review of The Social Life of Information, by John Seely Brown and Paul Duguid.
January 2002, Volume 66, Volume 1
The Harry Potter book series, by J.K. Rowling
From time to time, Journal of Marketing's "Book Review" section publishes biographical reflections of leading marketing scholars. Unsolicited essays are not accepted; however, potential contributors are encouraged to discuss the possibility of essays with the Book Review Editor at sandeepresearch@gmail.com.
September 2008, Volume 72, Number 5
Featuring a Special Essay by Gary L. Lilien
July 2005, Volume 69, Number 3
Featuring a Special Essay by Vijay Mahajan.
October 2004, Volume 68, Number 4
Featuring a Special Essay by Roger A. Kerin.
July 2004, Volume 68, Number 3
Featuring a Special Essay by Dick R. Wittink.
October 2002, Volume 66, Number 4
Featuring a Special Essay by Glen L. Urban.
July 2002, Volume 66, Number 3
Featuring a Special Essay by William L. Wilkie.
January 2002, Volume 66, Volume 1
Featuring a Special Essay by Russell W. Belk.
Print ISSN: 0022-2429 | Online ISSN: 1547-7185 | Frequency: Bimonthly | Current Volume: 72 | | |