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2008 Sheth Foundation/Journal of Marketing Award

Ellen Garbarino and Mark S. Johnson are the recipients of the 2008 Sheth Foundation/Journal of Marketing Award for their article “The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships,” which appeared in the April 1999 (Vol. 63, No. 2) issue of Journal of Marketing (JM). The award is administered through the American Marketing Association Foundation.

Nominations for the award were solicited from members of the JM Editorial Review Board, and the award recipients were selected by a committee composed of former JM and JMR editors Thomas C. Kinnear (Chair), Barton A. Weitz, and Robert F. Lusch. The award is given to honor articles that have made a long-term contribution to the discipline of marketing. The selection committee recognizes influential scholarship with the benefit of time and hindsight and information in letters of nomination and citation analyses. This year, the committee considered all articles published in JM between 1999 and 2003.

The Sheth Foundation/Journal of Marketing Award was established through the generosity of the Sheth Foundation. The criteria for selection include the quality of the article’s contribution to theory and practice, the article’s originality, its technical competence, and its impact on the field of marketing. Articles eligible for the award must have been published at least five years but not more than ten years earlier. As a basis for this article’s selection, the committee members noted that the article presented both theoretical and managerial insights on when to emphasize transactional versus relational marketing.

The award is presented at the American Marketing Association’s 2009 Winter Marketing Educators’ Conference to be held February 20-23, at the Marriott Tampa Waterside in Tampa, Florida.

• Ellen Garbarino is Associate Professor of Marketing, Faculty of Economics & Business, University of Sydney.
  
• At the time the article was published, Mark S. Johnson was Assistant Professor of Marketing, Baruch College, City University of New York. He passed away in February 2007.

Previous Winners
 

• Robert W. Palmatier is Evert McCabe Faculty Fellow, Michael G. Foster School of Business, University of Washington.

The two (other) finalists were as follows:

• Ramesh K. S. Rao and Neeraj Bharadwaj, for their article “Marketing Initiatives, Expected Cash Flows, and Shareholder's Wealth” (January 2008).
  
• V. Kumar and Girish Ramani, for their article “Interaction Orientation and Firm Performance” (January 2008).

Previous Winners

2008 Marketing Science Institute/H. Paul Root Award

Joseph Johnson and Gerard J. Tellis have been selected as the recipients of the 2008 MSI/H. Paul Root Award for their article "Drivers of Success for Market Entry into India and China,” which appeared in the May 2008 (Vol. 72, No. 3) issue of Journal of Marketing.

Nominations for the awards were solicited from members of the JM Editorial Review Board, and Inge Geyskens served as chair. The article was chosen for its significant contribution to the advancement of the practice of marketing.

The award is presented at the American Marketing Association’s 2009 Winter Marketing Educators’ Conference to be held February 20-23, at the Marriott Tampa Waterside in Tampa, Florida.

• Joseph Johnson is Assistant Professor of Marketing, University of Miami.
  
• Gerard J. Tellis is Professor of Marketing, Neely Chair of American Enterprise, and Director of Center for Global Innovation, Marshall School of Business, University of Southern California, Los Angeles.

The two (other) finalists were as follows:

• Koen Pauwels and Allen Weiss, for their article “Moving from Free to Fee: How Online Firms Market to Change Their Business Model Successfully” (May 2008)
  
• Thorsten Wiesel, Bernd Skiera, and Julian Villanueva, for their article “Customer Equity: An Integral Part of Financial Reporting” (March 2008).

Previous Winners