Journal of Marketing’s primary objectives are (1) to lead in the development, dissemination, and implementation of marketing concepts, practice, and information and (2) to probe and promote the use of marketing concepts by businesses, not-for-profits, and other institutions for the betterment of society.Print ISSN: 0022-2429; Online ISSN: 1547-7185 Frequency: Bimonthly; Current Volume: 72
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For more than seven decades, Journal of Marketing, established in 1936, has been the recognized leader in its field. Journal of Marketing is positioned as the premier, broad-based, scholarly journal of the marketing discipline that focuses on substantive issues in marketing and marketing management.
Articles in Journal of Marketing are peer reviewed by an experienced and highly respected editorial review board, guaranteeing thought-provoking, in-depth articles that cover the marketing arena. The journal is designed to bridge the gap between theory and application. The journal is widely circulated with a diverse readership that includes both practitioners and academics, including leading scholars who work in universities, profit and nonprofit organizations, and government institutions. It is read internationally by marketers in education, manufacturing, finance, health care, and other industries.
By design, Journal of Marketing publishes articles on a variety of topics contributing to the advancement of the science and/or practice of marketing. As a literature-based scholarly journal, Journal of Marketing is committed to publishing a broad spectrum of conceptual and empirical articles that make a new theoretical and/or substantive contribution to the field.
Articles in Journal of Marketing furnish information on marketing needs and trends that:
- demonstrate new techniques for solutions to marketing problems.
- review those trends and developments by reporting research.
- contribute generalizable, validated findings.
- present new ideas, theories, and illustrations of marketing thought and practice.
Visit the Academic Resource Center (ARC) for content devoted to the needs of marketing educators and doctoral students. The ARC features course materials, research tools, information on conferences and events, and other items of interest to the academic community.
Announcements
Emerald Management Reviews Citation of Excellence
"Can a Retail Website Be Social?" by Liz C. Wang, Julie Baker, Judy A. Wagner and Kirk Wakefield, published in Journal of Marketing Volume 71, Number 3, has been selected as one of the 50 best articles published in 2007 in management and has therefore won an Emerald Management Reviews Citation of Excellence. The full text of the article is available here.
2007-2008 Best Reviewer Awards
Journal of Marketing recognizes the following individuals for their outstanding service as reviewers and Editorial Review Board members during 2007-2008:
Tulin Erdem
Eitan Muller
David W. Stewart
Christophe Van den Bulte
Stijn van Osselaer