Established in 1936, Journal of Marketing has been the recognized leader in its field for more than seven decades. JM is positioned as the premier, broad-based, scholarly journal of the marketing discipline that focuses on substantive issues in marketing and marketing management.
Print ISSN: 0022-2429; Online ISSN: 1547-7185 Frequency: Bimonthly; Current Volume: 77
CURRENT ISSUE | ANNOUNCEMENTS | JM IN THE NEWS | AWARDS
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Save the Date for the American Marketing Association’s Annual Conference- September 9-11th in New Orleans!
INSIDE THE MAY ISSUE:
The Network Value of Products
Gal Oestreicher-Singer, Barak Libai, Liron Sivan, Eyal Carmi, & Ohad Yassin
Traditionally, the value of a product has been assessed according to the direct revenues the product creates. However, products do not exist in isolation but rather influence one another’s sales. Such influence is especially evident in e-commerce environments, in which products are often presented as a collection of web pages linked by recommendation hyperlinks, creating a large-scale product network. The authors present a systematic approach to estimate products’ true value to a firm in such a product network.....(Full Text)
ANNOUNCEMENTS
2012 Sheth Foundation/Journal of Marketing Award
Peter C. Verhoef is the recipient of the 2012 Sheth Foundation/Journal of Marketing Award for his article, “Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development,” which appeared in the October 2003 (Vol. 67, No. 4) issue of the Journal of Marketing.
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Outstanding Reviewers
Among our outstanding editorial review board members, six individuals stood out as having more reviews than average, completing them faster than average, and having a particularly high level of quality. The following individuals are being recognized by the editor for their outstanding contribution as reviewers to the Journal of Marketing and we extend our gratitude for their service:
• Rene Algesheimer, University of Zurich
• Simona Botti, London Business School
• Katrijn Gielens, University of North Carolina
• Rebecca Hamilton, University of Maryland
• Donald Lichtenstein, University of Colorado
• Martin Schreier, Bocconi University
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We are pleased to announce that Oxford University's Centre for Corporate Reputation has presented its Best Published Paper Award to Tillmann Wagner, Richard J. Lutz, and Barton A. Weitz for their article "Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions." See the full award announcement here.
JM IN THE NEWS
Finding a Home for Products We Love: How Buyer Usage Intent Affects the Pricing of Used Goods
Aaron R. Brough & Mathew S. Isaac
See coverage at Harvard Business Review Daily, TIME, and Women's Health
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"When More Is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts"
Haipeng (Allan) Chen, Howard Marmorstein, Michael Tsiros, & Akshay R. Rao
See coverage at Economist.com and Financial Times.
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"Service Sweethearting: Its Antecedents and Customer Consequences"
Michael K. Brady, Clay M. Voorhees, & Michael J. Brusco
See stories at The Chicago Tribune, MSNBC, and US News & World Report.
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"Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding"
Alexander Chernev, Ryan Hamilton, & David Gal
See story at Forbes.com
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"Referral Programs and Customer Value"
Philipp Schmitt, Bernd Skiera, & Christophe Van den Bulte
See story at Forbes.com
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"Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers"
C. Whan Park, Deborah J. MacInnis, Joseph Priester, Andreas B. Eisingerich, and Dawn Iacobucci
This article has garned a great deal of press including US News and World Report and The Jackson Sun
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"How Salary Receipt Affects Consumers' Regulatory Motivations and Product Preferences"
Himanshu Mishra, Arul Mishra, and Dhananjay Nayakankuppam
This article has been featured in many publications including Forbes.com and Reuters.
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"Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending"
Koert van Ittersum, Joost M.E. Pennings, & Brian Wansink
This article has recieved press from a variety of sources including The Independent and Scientific American.
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"Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures"
Thorsten Hennig-Thurau, Mark B. Houston, & Torsten Heitjans
The Observer examines an article on Hollywood franchises and sequels that appeard in the November 2009 special issue.
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"Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value"
Martha Myslinski Tipton, Sundar G. Bharadwaj, & Diana C. Robertson
The article, recently featured in BusinessWeek and Financial Times, focuses on the financial value of negative events by examining deceptive marketing, a phenomenon that is pervasive in pharmaceutical and other industries. In particular, the subject of analysis is investors’ reaction to the exposure of a firm’s deceptive marketing by a regulatory agency, which carries no direct cost to the firm.
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"Breaking Through Fast-Forwarding: Brand Information and Visual Attention" S. Adam Brasel & James Gips
Are traditional television advertisements less effective when we see them in fast forward? Authors Brasel and Gips’ research explores how viewers perceive fast-forwarded advertisements in the age of digital video recorders. A series of studies indicate that heavy branding is still effective even when a 30-second spot is condensed into less than 1.5 seconds. Their fascinating study has garnered quite a bit of attention. Check out this piece called "Watch the Watchers" from The Economist.