About AMA

Established in 1936, Journal of Marketing has been the recognized leader in its field for more than seven decades. JM is positioned as the premier, broad-based, scholarly journal of the marketing discipline that focuses on substantive issues in marketing and marketing management.

Print ISSN: 0022-2429; Online ISSN: 1547-7185 Frequency: Bimonthly; Current Volume: 74

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2010 PUBLICATION SCHEDULE & AD RATES

"Don't Think Twice, It's All Right: Music Piracy and Pricing in a DRM-Free Environment"
Rajiv K. Sinha, Fernando S. Machado, & Collin Sellman

The authors investigate the impact of digital rights management (DRM) restrictions on the demand for music downloads. The authors explore this issue by developing a new model that introduces the concept of “hardcore pirates” and estimates the impact of DRM on consumers’ willingness to pay (WTP) for songs (both favorites and nonfavorites) and on the producer revenues and profits. Based on two studies of more 2000 college students, the results suggest that despite the potential advantages offered by some DRM restrictions, on balance the elimination of DRM has a net positive impact on producer revenue, profit, and consumer welfare.

View March 2010 Table of Contents 

ANNOUNCEMENTS

Outstanding Reviewers
Among all the outstanding Editorial Review Board members, five people stood out as having more reviews than average, completing them faster than average, and having the highest level of quality. They are the winners of the Best Reviewer Award for 2008-2009:

• Kusum Ailawadi (Dartmouth College)
• Debbie MacInnis (University of Southern California)
• Connie Pechmann (University of California, Irvine)
• Jan-Benedict E.M. Steenkamp (University of North Carolina)
• Barton Weitz (University of Florida)

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"Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value"
Martha Myslinski Tipton, Sundar G. Bharadwaj, & Diana C. Robertson

The article, recently featured in BusinessWeek and Financial Times, focuses on the financial value of negative events by examining deceptive marketing, a phenomenon that is pervasive in pharmaceutical and other industries. In particular, the subject of analysis is investors’ reaction to the exposure of a firm’s deceptive marketing by a regulatory agency, which carries no direct cost to the firm.

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"Breaking Through Fast-Forwarding: Brand Information and Visual Attention" S. Adam Brasel & James Gips

Are traditional television advertisements less effective when we see them in fast forward? Authors Brasel and Gips’ research explores how viewers perceive fast-forwarded advertisements in the age of digital video recorders. A series of studies indicate that heavy branding is still effective even when a 30-second spot is condensed into less than 1.5 seconds. Their fascinating study has garnered quite a bit of attention. Check out this piece called "Watch the Watchers" from The Economist.  

For more than seven decades, Journal of Marketing, established in 1936, has been the recognized leader in its field. Journal of Marketing is positioned as the premier, broad-based, scholarly journal of the marketing discipline that focuses on substantive issues in marketing and marketing management.

AMA Editorial Policy | Editorial Statement & Goals

• Editor & Staff Contacts
• Editorial Review Board
• Reviewer Evaluation Criteria
• Reviewer Guidelines
• Previous Editors

Articles in Journal of Marketing are peer reviewed by an experienced and highly respected editorial review board, guaranteeing thought-provoking, in-depth articles that cover the marketing arena. The journal is designed to bridge the gap between theory and application. The journal is widely circulated with a diverse readership that includes both practitioners and academics, including leading scholars who work in universities, profit and nonprofit organizations, and government institutions. It is read internationally by marketers in education, manufacturing, finance, health care, and other industries.

By design, Journal of Marketing publishes articles on a variety of topics contributing to the advancement of the science and/or practice of marketing. As a literature-based scholarly journal, Journal of Marketing is committed to publishing a broad spectrum of conceptual and empirical articles that make a new theoretical and/or substantive contribution to the field.

Articles in Journal of Marketing furnish information on marketing needs and trends that:

• demonstrate new techniques for solutions to marketing problems.
• review those trends and developments by reporting research.
• contribute generalizable, validated findings.
• present new ideas, theories, and illustrations of marketing thought and practice.

Writing and Reviewing for JM: Journal of Marketing is interested in publishing rigorous research that provides novel theoretical and substantive insights with actionable implications for a broad set of marketing stakeholders.

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