About AMA

Established in 1936, Journal of Marketing has been the recognized leader in its field for more than seven decades. JM is positioned as the premier, broad-based, scholarly journal of the marketing discipline that focuses on substantive issues in marketing and marketing management.

Print ISSN: 0022-2429; Online ISSN: 1547-7185 Frequency: Bimonthly; Current Volume: 76

CURRENT ISSUE | ANNOUNCEMENTS | JM IN THE NEWS | MARKETINGPOWER

Multiple Identification Foci and Their Countervailing Effects on Salespeople’s Negative Headquarters Stereotypes
Jan Wieseke, Florian Kraus, Michael Ahearne, & Sven Mikolon

Several anecdotal accounts and meager empirical research have revealed that employee–company identification leads people to act on behalf of their organization, resulting in a variety of positive outcomes for the organization such as increased organizational citizenship behavior and higher performance. Particularly in geographically dispersed working conditions, organizational identification has been proposed to be of crucial importance because it psychologically links dispersed salespeople to their organization. Given these positive outcomes, marketing scholars and managers have typically seen social identification as desirable, while neglecting potential negative outcomes..... [Keep reading]

View May 2012 Table of Contents

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We are pleased to announce that Oxford University's Centre for Corporate Reputation has presented its Best Published Paper Award to Tillmann Wagner, Richard J. Lutz, and Barton A. Weitz for their article "Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions." See the full award announcement here.

JM IN THE NEWS

"Service Sweethearting: Its Antecedents and Customer Consequences"
Michael K. Brady, Clay M. Voorhees, & Michael J. Brusco
See stories at The Chicago Tribune, MSNBC, and US News & World Report.

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"Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding"
Alexander Chernev, Ryan Hamilton, & David Gal
See story at Forbes.com

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"Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value"
Martha Myslinski Tipton, Sundar G. Bharadwaj, & Diana C. Robertson

The article, recently featured in BusinessWeek and Financial Times, focuses on the financial value of negative events by examining deceptive marketing, a phenomenon that is pervasive in pharmaceutical and other industries. In particular, the subject of analysis is investors’ reaction to the exposure of a firm’s deceptive marketing by a regulatory agency, which carries no direct cost to the firm.

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"Breaking Through Fast-Forwarding: Brand Information and Visual Attention" S. Adam Brasel & James Gips

Are traditional television advertisements less effective when we see them in fast forward? Authors Brasel and Gips’ research explores how viewers perceive fast-forwarded advertisements in the age of digital video recorders. A series of studies indicate that heavy branding is still effective even when a 30-second spot is condensed into less than 1.5 seconds. Their fascinating study has garnered quite a bit of attention. Check out this piece called "Watch the Watchers" from The Economist.  

For more than seven decades, Journal of Marketing, established in 1936, has been the recognized leader in its field. Journal of Marketing is positioned as the premier, broad-based, scholarly journal of the marketing discipline that focuses on substantive issues in marketing and marketing management.

AMA Editorial Policy | Editorial Statement & Goals

• Editor & Staff Contacts
• Editorial Review Board
• Area Editors
• Ad Hoc Reviewers
• Reviewer Evaluation Criteria
• Reviewer Guidelines
• Previous Editors

Articles in Journal of Marketing are peer reviewed by an experienced and highly respected editorial review board, guaranteeing thought-provoking, in-depth articles that cover the marketing arena. The journal is designed to bridge the gap between theory and application. The journal is widely circulated with a diverse readership that includes both practitioners and academics, including leading scholars who work in universities, profit and nonprofit organizations, and government institutions. It is read internationally by marketers in education, manufacturing, finance, health care, and other industries.

By design, Journal of Marketing publishes articles on a variety of topics contributing to the advancement of the science and/or practice of marketing. As a literature-based scholarly journal, Journal of Marketing is committed to publishing a broad spectrum of conceptual and empirical articles that make a new theoretical and/or substantive contribution to the field.

Articles in Journal of Marketing furnish information on marketing needs and trends that:

• demonstrate new techniques for solutions to marketing problems.
• review those trends and developments by reporting research.
• contribute generalizable, validated findings.
• present new ideas, theories, and illustrations of marketing thought and practice.

Writing and Reviewing for JM: Journal of Marketing is interested in publishing rigorous research that provides novel theoretical and substantive insights with actionable implications for a broad set of marketing stakeholders.