Established in 1936, Journal of Marketing has been the recognized leader in its field for more than seven decades. JM is positioned as the premier, broad-based, scholarly journal of the marketing discipline that focuses on substantive issues in marketing and marketing management.
Print ISSN: 0022-2429; Online ISSN: 1547-7185 Frequency: Bimonthly; Current Volume: 73
CURRENT ISSUE | ANNOUNCEMENTS | JM IN THE NEWS | JM BLOG | MARKETINGPOWER
INSIDE THE NOVEMBER ISSUE:
"Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase"
Pierre Chandon, J. Wesley Hutchinson, Eric T. Bradlow, & Scott H. Young
Recent trends in marketing have demonstrated an increased focus on in-store expenditures with the hope of “grabbing consumers” at the point of purchase, but does this make sense? To answer this question, the authors experimentally varied the number of facings and the vertical and horizontal position of 12 brands of bar soap and pain relievers (while keeping total shelf space constant) and measured consumers’ eye movements while they were buying and then measured their choice, consideration, past usage, shopping traits, and demographics. The main result is that the number of shelf facings strongly influences visual attention and, through attention, brand evaluation.
View November 2009 Table of Contents
ANNOUNCEMENTS
EXPANSION OF THE JOURNAL OF MARKETING EDITORIAL OFFICE
Journal of Marketing continues to be strong and is attracting increasing numbers of submissions. At the current rate, the number of new submissions alone is expected to exceed 600 in 2009. To better process manuscripts, the editorial structure is being expanded effective September 1, 2009. The expanded editorial office will comprise the Editor-in-Chief (EIC) Ajay K. Kohli and the two Co-Editors (CEs) Robert P. Leone, Texas Christian University, and Gary L. Frazier, University of Southern California. This decision was made in consultation with Rich Lutz, AMA VP of Publications, with approval from the AMA.
There will be no change in JM’s manuscript acceptance criteria. Briefly, JM will continue to be interested in manuscripts that offer novel theoretical and substantive insights with actionable implications for marketing stakeholders. The Journal will continue to be interested in manuscripts that are conceptually and methodologically rigorous and address a topic with a broad appeal. The EIC and CEs will operate from a common framework for processing and accepting manuscripts to maintain consistency across the editorial office members. In addition, the EIC will maintain oversight of the processing of all manuscripts and will continue to be responsible for all other editorial aspects of the Journal.
We are confident that the expanded editorial office will provide a better structure for processing the increasing number of manuscripts. Gary, Bob, and I look forward to working with you. If you have any questions or concerns, please do not hesitate to contact me. Thank you.
Ajay K. Kohli
Editor-in-Chief
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Outstanding Reviewers
Among all the outstanding Editorial Review Board members, five people stood out as having more reviews than average, completing them faster than average, and having the highest level of quality. They are the winners of the Best Reviewer Award for 2008-2009:
- Kusum Ailawadi (Dartmouth College)
- Debbie MacInnis (University of Southern California)
- Connie Pechmann (University of California, Irvine)
- Jan-Benedict E.M. Steenkamp (University of North Carolina)
- Barton Weitz (University of Florida)
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Emerald Management Reviews Citation of Excellence
"Private-label Use and Store Loyalty" by Kusum L. Ailawadi, Koen Pauwels, & Jan-Benedict E.M. Steenkamp, published in Journal of Marketing, Volume 72, Number 6, has been selected as one of the 50 best articles published in 2008 in management and has therefore won an Emerald Management Reviews Citation of Excellence. The full text of the article is available here.
"Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value"
Martha Myslinski Tipton, Sundar G. Bharadwaj, & Diana C. Robertson
The article, recently featured in BusinessWeek and Financial Times, focuses on the financial value of negative events by examining deceptive marketing, a phenomenon that is pervasive in pharmaceutical and other industries. In particular, the subject of analysis is investors’ reaction to the exposure of a firm’s deceptive marketing by a regulatory agency, which carries no direct cost to the firm.
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"Breaking Through Fast-Forwarding: Brand Information and Visual Attention" S. Adam Brasel & James Gips
Are traditional television advertisements less effective when we see them in fast forward? Authors Brasel and Gips’ research explores how viewers perceive fast-forwarded advertisements in the age of digital video recorders. A series of studies indicate that heavy branding is still effective even when a 30-second spot is condensed into less than 1.5 seconds. Their fascinating study has garnered quite a bit of attention. Check out this piece called "Watch the Watchers" from The Economist.
NEW ON MARKETING POWER
MarketingPower now allows you to rate what you’ve read. Log into the site (top right corner) to rate articles using our gold star method. Even better, we invite you to share your wisest remarks with your fellow JM readers in the comments section. This functionality is available on any recent Executive Summary and Biography page. To give it a try, read "Product Innovations, Advertising, and Stock Returns," from the January 2009 issue and post your thoughts.
PLEASE NOTE: This functionality is only available to AMA members.