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Journal of Marketing 

Main About For Authors Features

Established in 1936, Journal of Marketing has been the recognized leader in its field for more than seven decades. JM is positioned as the premier, broad-based, scholarly journal of the marketing discipline that focuses on substantive issues in marketing and marketing management.

Print ISSN: 0022-2429; Online ISSN: 1547-7185 Frequency: Bimonthly; Current Volume: 74

 

CURRENT ISSUE | ANNOUNCEMENTS | JM IN THE NEWS | JM BLOG | MARKETINGPOWER

2010 PUBLICATION SCHEDULE & AD RATES


INSIDE THE MARCH ISSUE:

"Don't Think Twice, It's All Right: Music Piracy and Pricing in a DRM-Free Environment"
Rajiv K. Sinha, Fernando S. Machado, & Collin Sellman

The authors investigate the impact of digital rights management (DRM) restrictions on the demand for music downloads. The authors explore this issue by developing a new model that introduces the concept of “hardcore pirates” and estimates the impact of DRM on consumers’ willingness to pay (WTP) for songs (both favorites and nonfavorites) and on the producer revenues and profits. Based on two studies of more 2000 college students, the results suggest that despite the potential advantages offered by some DRM restrictions, on balance the elimination of DRM has a net positive impact on producer revenue, profit, and consumer welfare.

View March 2010 Table of Contents 


ANNOUNCEMENTS

Outstanding Reviewers
Among all the outstanding Editorial Review Board members, five people stood out as having more reviews than average, completing them faster than average, and having the highest level of quality. They are the winners of the Best Reviewer Award for 2008-2009:

  • Kusum Ailawadi (Dartmouth College)
  • Debbie MacInnis (University of Southern California)
  • Connie Pechmann (University of California, Irvine)
  • Jan-Benedict E.M. Steenkamp (University of North Carolina)
  • Barton Weitz (University of Florida)


JM IN THE NEWS

"Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures"
Thorsten Hennig-Thurau, Mark B. Houston, & Torsten Heitjans

The Observer examines an article on Hollywood franchises and sequels that appeard in the Novemeber 2009 special issue.

 ◊ ◊

"Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value"
Martha Myslinski Tipton, Sundar G. Bharadwaj, & Diana C. Robertson

The article, recently featured in BusinessWeek and Financial Times, focuses on the financial value of negative events by examining deceptive marketing, a phenomenon that is pervasive in pharmaceutical and other industries. In particular, the subject of analysis is investors’ reaction to the exposure of a firm’s deceptive marketing by a regulatory agency, which carries no direct cost to the firm.

 ◊ ◊ ◊

"Breaking Through Fast-Forwarding: Brand Information and Visual Attention" S. Adam Brasel & James Gips

Are traditional television advertisements less effective when we see them in fast forward? Authors Brasel and Gips’ research explores how viewers perceive fast-forwarded advertisements in the age of digital video recorders. A series of studies indicate that heavy branding is still effective even when a 30-second spot is condensed into less than 1.5 seconds. Their fascinating study has garnered quite a bit of attention. Check out this piece called "Watch the Watchers" from The Economist.  


BLOG: JOURNAL OF MARKETING

Visit our blog and join the discussion on a variety of topics related to JM and the field.

RATE ARTICLES ON MARKETING POWER 

MarketingPower now allows you to rate what you’ve read. Log into the site (top right corner) to rate articles using our gold star method. Even better, we invite you to share your wisest remarks with your fellow JM readers in the comments section. This functionality is available on any recent Executive Summary and Biography page. To give it a try, read "Product Innovations, Advertising, and Stock Returns," from the January 2009 issue and post your thoughts.

PLEASE NOTE: This functionality is only available to AMA members.

 

For more than seven decades, Journal of Marketing, established in 1936, has been the recognized leader in its field. Journal of Marketing is positioned as the premier, broad-based, scholarly journal of the marketing discipline that focuses on substantive issues in marketing and marketing management.

AMA Editorial Policy | Editorial Statement & Goals

Articles in Journal of Marketing are peer reviewed by an experienced and highly respected editorial review board, guaranteeing thought-provoking, in-depth articles that cover the marketing arena. The journal is designed to bridge the gap between theory and application. The journal is widely circulated with a diverse readership that includes both practitioners and academics, including leading scholars who work in universities, profit and nonprofit organizations, and government institutions. It is read internationally by marketers in education, manufacturing, finance, health care, and other industries.

By design, Journal of Marketing publishes articles on a variety of topics contributing to the advancement of the science and/or practice of marketing. As a literature-based scholarly journal, Journal of Marketing is committed to publishing a broad spectrum of conceptual and empirical articles that make a new theoretical and/or substantive contribution to the field.

Articles in Journal of Marketing furnish information on marketing needs and trends that:

  • demonstrate new techniques for solutions to marketing problems.
  • review those trends and developments by reporting research.
  • contribute generalizable, validated findings.
  • present new ideas, theories, and illustrations of marketing thought and practice.

Writing and Reviewing for JM: Journal of Marketing is interested in publishing rigorous research that provides novel theoretical and substantive insights with actionable implications for a broad set of marketing stakeholders.


Manuscript Central: Allows authors to submit manuscripts through a multi-step online submission process. Be sure to carefully read the guidelines prior to submission.


Submission Guidelines: Formatting requirements necessary for properly preparing a manuscript for submission to JM.

Accepted Manuscript Guidelines: Outlines how to compile and submit final files for an unconditionally accepted article.


AMA Editorial Policy
:
Indicates when manuscripts are and are not eligible for consideration based on conflict of interest, etc.

Editorial Statement & Goals: Addresses the type of content JM seeks to publish.

Suggestions for Authors: Important advice for authors to consider prior to submission.

FAQ – Frequently asked questions from submitting authors.


Appeals Process: Criteria for determining grounds for an appeal of a decision and instructions for submitting an appeal.

Policy on Previously Rejected Manuscripts: Important information regarding resubmission of previously rejected manuscripts.

Visit our blog and join the discussion on a variety of topics related to JM and the field.


Awards: View current and previous recipients of JM's Harold H. Maynard Award, Marketing Science Institute/H. Paul Root Award, and Sheth Foundation/Journal of Marketing Award.


Visit the Academic Resource Center (ARC) for content devoted to the needs of marketing educators and doctoral students. The ARC features course materials, research tools, information on conferences and events, and other items of interest to the academic community.


Most-Cited JM Articles: View a list of JM’s most-cited articles from 2001 to the present.

 
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