2000-2009 2006–2009 2003–2005 2000–2002
Most-Cited Articles 2000-2009
1. Evolving to a New Dominant Logic for Marketing
Stephen L. Vargo & Robert F. Lusch
Volume 68, Number 1, January 2004
Full Text
2. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand
Arjun Chaudhuri & Morris B. Holbrook
Volume 65, Number 2, April 2001
Full Text
3. Consumer Trust, Value, and Loyalty in Relational Exchanges
Deepak Sirdeshmukh, Jagdip Singh, & Barry Sabol
Volume 66, Number 1, January 2002
Full Text
4. Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service
Matthew L. Meuter, Amy L. Ostrom, Robert I. Roundtree, & Mary Jo Bitner
Volume 64, Number 3, July 2000
Full Text
5. On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation
Werner J. Reinartz & V. Kumar
Volume 64, Number 4, October 2000
Full Text
6. Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach
Michael K. Brady & J. Joseph Cronin Jr.
Volume 65, Number 3, July 2001
Full Text
7. Building Brand Community
James H. McAlexander, John W. Schouten, & Harold F. Koenig
Volume 66, Number 1, January 2002
Full Text
8. Return on Marketing: Using Customer Equity to Focus Marketing Strategy
Roland T. Rust, Katherine N. Lemon, & Valarie A. Zeithaml
Volume 68, Number 1, January 2004
Full Text
9. Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration
Kristof De Wulf, Gaby Odekerken-Schröder, & Dawn Iacobucci
Volume 65, Number 4, October 2001
Full Text
10. Understanding the Customer Base of Service Providers: An Examination of the Differences Between Switchers and Stayers
Jaishankar Ganesh, Mark J. Arnold, & Kristy E. Reynolds
Volume 64, Number 3, July 2000
Full Text
Most-Cited Articles 2006-2009
1. Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
Robert W. Palmatier, Rajiv P. Dant, Dhruv Grewal, & Kenneth R. Evans
Volume 70, Number 4, October 2006
Full Text
2. Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue
Yong Liu
Volume 70, Number 3, July 2006
Full Text
3. Value-based Differentiation in Business Relationships: Gaining and Sustaining Key Supplier Status
Wolfgang Ulaga & Andreas Eggert
Volume 70, Number 1, January 2006
Full Text
Most-Cited Articles 2003-2005
1. Evolving to a New Dominant Logic for Marketing
Stephen L. Vargo & Robert F. Lusch
Volume 68, Number 1, January 2004
Full Text
2. Return on Marketing: Using Customer Equity to Focus Marketing Strategy
Roland T. Rust, Katherine N. Lemon, & Valarie A. Zeithaml
Volume 68, Number 1, January 2004
Full Text
3. The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
Werner J. Reinartz & V. Kumar
Volume 67, Number 1, January 2003
Full Text
Most-Cited Articles 2000-2002
1. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand
Arjun Chaudhuri & Morris B. Holbrook
Volume 65, Number 2, April 2001
Full Text
2. Consumer Trust, Value, and Loyalty in Relational Exchanges
Deepak Sirdeshmukh, Jagdip Singh, & Barry Sabol
Volume 66, Number 1, January 2002
Full Text
3. Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service
Matthew L. Meuter, Amy L. Ostrom, Robert I. Roundtree, & Mary Jo Bitner
Volume 64, Number 3, July 2000
Full Text