2000–2007 2005–2007 2002–2004 2000–2001
Most-Cited Articles 2000-2007
- Evolving to a New Dominant Logic for Marketing
Stephen L. Vargo & Robert F. Lusch
Volume 68, Number 1, January 2004
Full Text
- Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service
Volume 64, Number 3, July 2000
Full Text
- The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand
Arjun Chaudhuri & Morris B. Holbrook
Volume 65, Number 2, April 2001
Full Text
- Consumer Trust, Value, and Loyalty in Relational Exchanges
Deepak Sirdeshmukh, Jagdip Singh, & Barry Sabol
Volume 66, Number 1, January 2002
Full Text
- On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation
Werner J. Reinartz & V. Kumar
Volume 64, Number 4, October 2000
Full Text
- Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach
Michael K. Brady & J. Joseph Cronin Jr.
Volume 65, Number 3, July 2001
Full Text
- Building Brand Community
James H. McAlexander, John W. Schouten, & Harold F. Koenig
Volume 66, Number 1, January 2002
Full Text
- Return on Marketing: Using Customer Equity to Focus Marketing Strategy
Roland T. Rust, Katherine N. Lemon, & Valarie A. Zeithaml
Volume 68, Number 1, January 2004
Full Text
- Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration
Kristof De Wulf, Gaby Odekerken-Schröder, & Dawn Iacobucci
Volume 65, Number 4, October 2001
Full Text
- Understanding the Customer Base of Service Providers: An Examination of the Differences Between Switchers and Stayers
Jaishankar Ganesh, Mark J. Arnold, & Kristy E. Reynolds
Volume 64, Number 3, July 2000
Full Text
Most-Cited Articles 2005-2007
- A Strategic Framework for Customer Relationship Management
Adrian Payne & Pennie Frow
Volume 69, Number 4, October 2005
Full Text
- Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Performance
Ahmet H. Kirca, Satish Jayachandran, & William O. Bearden
Volume 69, Number 2, April 2005
Full Text
- Balancing Acquisition and Retention Resources to Maximize Customer Profitability
Werner Reinartz, Jacquelyn S. Thomas, & V. Kumar
Volume 69, Number 1, January 2005
Full Text
Most-Cited Articles 2002-2004
- Evolving to a New Dominant Logic for Marketing
Stephen L. Vargo & Robert F. Lusch
Volume 68, Number 1, January 2004
Full Text
- Consumer Trust, Value, and Loyalty in Relational Exchanges
Deepak Sirdeshmukh, Jagdip Singh, and Barry Sabol
Volume 66, Number 1, January 2002
Full Text
- Building Brand Community
James H. McAlexander, John W. Schouten, and Harold F. Koenig
Volume 66, Number 1, January 2002
Full Text
Most-Cited Articles 2000-2001
- Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service
Matthew L. Meuter, Amy L. Ostrom, Robert I. Roundtree, and Mary Jo Bitner
Volume 64, Number 3, July 2000
Full Text
- The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand
Arjun Chaudhuri and Morris B. Holbrook
Volume 65, Number 2, April 2001
Full Text
-
On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation
Werner J. Reinartz and V. Kumar
Volume 64, Number 4, October 2000
Full Text