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Journal of Marketing Forthcoming Articles 

As a service to our readers, the Forthcoming Articles page features postprints of authors' originally submitted manuscripts to JM. These postprints have been reviewed by JM reviewers and have been accepted by the editor for publication but are not yet in their final publishable form.  

Next Issue: January 2010

The Decline of Conceptual Articles and Implications for Knowledge Development
Manjit S. Yadav
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The Direct and Indirect Effects of Advertising Spending on Firm Value
Amit Joshi & Dominique M. Hanssens
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Is That Deal Worth My Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain
Ritesh Saini, Raghunath Singh Rao, & Ashwani Monga
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Ending a Price Promotion: Retracting It in One Step or Phasing it Out Gradually
Michael Tsiros & David M. Hardesty
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The Psychological Effects of Empowerment Strategies on Consumers' Product Demand
Christoph Fuchs, Emanuela Prandelli, & Martin Schreier
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The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions
Eric A. Yorkston, Joseph C. Nunes, & Shashi Matta
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Salesperson Influence on Product Development:  Insights from a Study of Small Manufacturing Organizations
Ashwin W. Joshi
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Dynamic Effects Among Movie Ratings, Movie Revenues, and Viewer Satisfaction
Sangkil Moon, Paul K. Bergey, & Dawn Iacobucci
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Additional Forthcoming Articles:

Contract Specificity and Its Performance Implications
Mrinal Ghosh & Erik A. Mooi
Full Text

Customer Reactions to Service Separation
Hean Tat Keh & Jun Pang
Full Text

Digital Rights Management or Discard Restrictions on Music?  DRM, Peer-To-Peer Piracy, and the Pricing of Digital Music
Rajiv K. Sinha, Fernando S. Machado, & Collin Sellman
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Does Exclusivity Always Pay Off?  Exclusive Price Promotions and Consumer Response
Michael J. Barone & Tirthankar Roy
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An Empirical Examination of the Rule of Three: Strategy Implications for Top Management, Marketers, and Investors
Can Uslay, Z. Ayca Altintig, & Robert D. Winsor
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Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics
Feng Zhu & Xiaoquan (Michael) Zhang
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Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures
Kimmy Wa Chan, Chi Kin (Bennett) Yim, & Simon S.K. Lam
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Megamarketing: The Creation Of Markets as A Social Process
Ashlee Humphreys
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Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Robert V. Kozinets, Kristine De Valck, Andrea C. Wojnicki, & Sarah J. S. Wilner
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Predictors of the Gap Between Program and Commercial Audiences: An Investigation using Live Tuning Data
David A. Schweidel & Robert J. Kent
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Trying Harder and Doing Worse: How Grocery Shoppers Track in-Store Spending
Koert Van Ittersum, Joost M.E. Pennings, & Brian Wansink
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