As a service to our readers, the Forthcoming Articles page features postprints of authors' originally submitted manuscripts to JM. These postprints have been reviewed by JM reviewers and have been accepted by the editor for publication but are not yet in their final publishable form.
Next Issue: January 2009
From the Editor
Ajay K. Kohli
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Radical Innovation Across Nations: The Pre-eminence of Corporate Culture
Gerard J. Tellis, Jaideep C. Prabhu & Rajesh K. Chandy
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Product Innovations, Advertising and Stock Returns
Shuba Srinivasan, Koen Pauwels, Jorge Silva-Risso & Dominique M. Hanssens
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Pay-What-You-Want – A New Participative Pricing Mechanism
Ju-Young Kim, Martin Natter & Martin Spann
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Brand Portfolio Strategy And Firm Performance
Neil A. Morgan and Lopo L. Rego
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Internet Auction Features as Quality Signals
Shibo Li, Kannan Srinivasan & Baohong Sun
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Competing Loyalty Programs: Impact of Market Saturation, Market Share, and Category Expandability
Yuping Liu & Rong Yang
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Inertial Disruption: The Impact Of A New Competitive Entrant On Online Consumer Search
Wendy W. Moe and Sha Yang
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What Does It Take To Get Promoted In Marketing Academia? Understanding Exceptional Publication Productivity In The Leading Marketing Journals
Steven H. Seggie & David A. Griffith
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Continuous Supplier Performance Improvement: Effects of Collaborative Communication and Control
Ashwin W. Joshi
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Additional Forthcoming Articles:
The Role of Hubs in the Adoption Processes
Jacob Goldenberg, Sangman Han, Donald R. Lehmann & Jae Weon Hon
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Understanding Marketing Department’s Influence within the Firm
Peter C. Verhoef & Peter S.H. Leeflang
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Social Identity And The Service Profit Chain
Christian Homburg, Jan Wieseke & Wayne D. Hoyer
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Searching for Experience on the Web:
An Empirical Examination of Consumer Behavior for Search and Experience Goods
Peng Huang, Nicholas H. Lurie & Sabyasachi Mitra
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Proactive Post-Sales Service: When and Why Does it Pay Off?
Goutam Challagalla, R. Venkatesh & Ajay K. Kohli
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The Effect of Superstar Software on Hardware Sales in System Markets
Jeroen L.G. Binken & Stefan Stremersch
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Demarketing, Minorities, and National Attachment
Amir Grinstein & Udi Nisan
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The Role Of Leaders In Internal Marketing
Jan Wieseke, Michael Ahearne, Son K. Lam & Rolf van Dick
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Distribution Network Redesign for Marketing Competitiveness
Jennifer Shang, Tuba Pinar Yildirim, Pandu Tadikamalla, Vikas Mittal, & Lawrence H. Brown
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The Role of Within-Brand and Cross-Brand Communications in Competitive Growth
Barak Libai, Eitan Muller & Renana Peres
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Does Customer Demotion Jeopardize Loyalty?
Tillmann Wagner, Thorsten Hennig-Thurau & Thomas Rudolph
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Are Product Returns a Necessary Evil? The Antecedents and Consequences of Product Returns
J. Andrew Petersen & V. Kumar
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American Girl and the Brand Gestalt: Closing the Loop on Socio-cultural Branding Research
Nina Diamond, John F. Sherry, Jr., Albert M. Muniz, Jr., Mary Ann Mcgrath, Robert V. Kozinets & Stefania Borghini
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Auctioning Keywords in Online Search
Jianqing Chen, De Liu & Andrew B. Whinston
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Brand Experience: What is It? How do We Measure It? And Does It Affect Loyalty?
J. Joško Brakus, Bernd H. Schmitt & Lia Zarantonello
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Brand-Specific Leadership: Turning Employees into Brand Champions
Felicitas M. Morhart, Walter Herzog & Torsten Tomczak
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Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights
Ram Bezawada, S. Balachander, P.K. Kannan & Venkatesh Shankar
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The Impact of Counterfeiting on Genuine Item Consumers’ Brand Relationships
Suraj Commuri
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Marketing Under Uncertainty: The Logic of an EffectuaL Approach Stuart Read, Nicholas Dew, Saras D. Sarasvathy, Michael Song & Robert Wiltbank
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