Journal of Marketing Research concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications. This bimonthly, peer-reviewed journal is published for technically oriented research analysts, educators, and statisticians.
Print ISSN: 0022-2437; Online ISSN: 1547-7193
Frequency: Bimonthly; Current Volume: 47
CURRENT ISSUE | JMR IN THE NEWS | ANNOUNCEMENTS | MARKETINGPOWER
2010 PUBLICATION SCHEDULE & AD RATES
Inside the August 2010 Issue:
"When Wal-Mart Enters: How Incumbent Retailers React and How This Affects Their Sales Outcomes"
Kusum L. Ailawadi, Jie Zhang, Aradhna Krishna, and Michael W. Kruger
When Wal-Mart comes to town, how do incumbent retailers adjust their merchandising activities in response to the entry, and how do their reactions affect the incumbents’ sales outcomes? These are the focal research questions that the authors address in this large-scale empirical study. They compile a unique data set representing a natural experiment, which consists of 40 incumbent supermarkets, drugstores, and mass stores in the vicinity of seven Wal-Mart entries, as well as 50 control stores not exposed to the entries. The 40 experimental stores include 25 stores that experienced a Wal-Mart entry for the first time and 15 stores that experienced a Wal-Mart entry after five or more years since the previous one. The data set includes weekly store movement data for 46 categories of food, health-and-beauty, and general household products, across a period spanning before and after each Wal-Mart entry. This data set enables the authors to measure reactions and sales outcomes using a before-and-after-with-control-group analysis and obtain cleaner measures of the “Wal-Mart effect” than many previous studies on related topics.
The empirical analysis consists of three stages. In the first stage, the authors quantify incumbents’ reactions in seven marketing-mix variables (regular price, promotion breadth, promotion depth, assortment size, % stokkeeping units [SKUs] of top-tier national brands, % SKUs of bottom-tier national brands, $ SKUs of private labels) and the impact of the Wal-Mart entry on their sales revenue. In the second stage, they attempt to explain the variations in incumbent reactions across retail format, stores, and categories using store and category characteristics derived from the competitive response literature. In the third stage, they link incumbents’ reactions to their sales outcomes while controlling for the impact of store and category characteristics.
View August 2010 Table of Contents.
Announcements:
Call for Papers
JMR Special Issue on Marketing Dynamics
Click here for information on how to submit.
In Appreciation
AMA is delighted to announce that all six issues of Journal of Marketing Research in 2010 will publish 50% more articles, eliminating the backlog problem the journal has recently faced. This was made possible by the generous contributions of the following individuals and organization and through AMA-matched funds:
Pradeep Chintagunta, JMR Advisory Board
Tülin Erdem, JMR Editor
Dominique Hanssens, JMR Advisory Board
John Hauser, JMR Advisory Board
Donald Lehmann, JMR Advisory Board
Russell Winer, JMR Advisory Board and former editor
INFORMS Society for Marketing Science
◊ ◊ ◊
Must-Read Journal
A recent article by Bruce Lewis, “Judging the Journals,” from the November/December 2008 issue of BizEd named JMR the “must-read” journal in the field of Marketing! See why by exploring our online archives.
JMR in the News:
"Emotional Compatibility and the Effectiveness of Antidrinking Messages: A Defensive Processing Perspective on Shame and Guilt"
Nidhi Agrawal and Adam Duhachek
This article from the April 2010 issue has recieved press from a number of sources including BusinessWeek and The Atlantic.
◊ ◊ ◊
"Insincere Flattery Actually Works: A Dual Attitudes Perspective"
Elaine Chan and Jaideep Sengupta
This article, which appears in the February 2010 issue, was recently the focus of a piece at ScientificAmerican.com.
◊ ◊ ◊
"Power-Distance Belief and Impulsive Buying"
Yinlong Zhang, Karen Page Winterich, and Vikas Mittal
MSN India takes a look at this forthcoming article comparing the differerences in impulse shopping based on nationality.
◊ ◊ ◊
"Procrastination of Enjoyable Experiences"
Suzanne B. Shu and Ayelet Gneezy
This forthcoming article about our tendency to procrastinate was the centerpiece of a recent article in The New York Times.
◊ ◊ ◊
"Power-Distance Belief and Impulsive Buying"
Yinlong Zhang, Karen Page Winterich, and Vikas Mittal
About 62% of supermarket sales and 80% of luxury-good sales in the United States are based on impulsive buying. The authors examine the cultural construct of power-distance belief and ask the question: Does culture have any effect on impulsive buying? This forthcoming article has already garnered some attention from MSN and CosmeticsDesign.com.
◊ ◊ ◊
“Could Ralph Nader’s Entrance and Exit Have Helped Al Gore? The Impact of Decoy Dynamics on Consumer Choice” William Hedgcock, Akshay Rao, and Haipeng Allen Chen
Stave off the post-election blues by re-evaluating elections of years’ past with Hedgcock, Rao, and Chen’s forthcoming article. Author Akshay Rao applies the insights gained from this research to the 2008 Democratic primary in “How Clinton’s Exit May Boost Obama” by Jeanna Bryner.
◊ ◊ ◊
“Can “Low-Fat” Nutrition Labels Lead to Obesity?” Brian Wansink and Pierre Chandon
“Supersize in 1D, Downsize in 3D: Effects of Spatial Dimensionality on Size Perceptions and Preferences” Pierre Chandon and Nailya Ordabayeva
In his New York Times column, “Health Halo Can Hide the Calories,” John Tierney and author Pierre Chandon attempt to resolve the question, “Why, as Americans have paid more and more attention to eating healthily, have we kept getting fatter and fatter?” Also, find extensions of the forthcoming research by Chandon and Ordabayeva in the TierneyLab.
Rate Articles on MarketingPower:
MarketingPower now allows you to rate what you’ve read. Log into the site (top right corner) to rate articles using our gold star method. Even better, we invite you to share your wisest remarks with your fellow JMR readers in the comments section. This functionality is available on any recent Executive Summary and Biography page. To give it a try, read “Winners and Losers in a Major Price War,” from our October issue and post your thoughts.
PLEASE NOTE: This functionality is only available to AMA members.