Ahead of PrintSuspicious Minds: Exploring Neural Processes During Exposure to Deceptive Advertising
Adam W. Craig, Yuliya Komarova Loureiro, Stacy Wood, and Jennifer M.C. Vendemia
Web Appendix
The Impact of Relative Standards on the Propensity to Disclose
Alessandro Acquisti, Leslie K. John, and George Loewenstein
Web Appendix
Volume 49, Number 2, April 2012
Empirical Entry Games with Complementarities: An Application to the Shopping Center Industry
Maria Ana Vitorino
Web Appendix
Emotion-Induced Engagement in Internet Video Advertisements
Thales Teixeira, Michel Wedel, and Rik Pieters
Web Appendix
What Makes Online Content Viral?
Jonah Berger and Katherine L. Milkman
Web Appendix
Consumption-Based Cross-Brand Learning: Are Private Labels Really Private?
Maciej Szymanowski and Els Gijsbrechts
Web Appendix
Contracts, Extracontractual Incentives, and Ex Post Behavior in Franchise Channel Relationships
Vishal Kashyap, Kersi D. Antia, and Gary L. Frazier
Web Appendix
Searching in Choice Mode: Consumer Decision Processes in Product Search with Recommendations
Benedict G.C. Dellaert and Gerald Häubl
Web Appendix
Volume 49, Number 1, February 2012
Spatiotemporal Allocation of Advertising Budgets
Ashwin Aravindakshan, Kay Peters, and Prasad A. Naik
Web Appendix
The Impact of an Item-Based Loyalty Program on Consumer Purchase Behavior
Jie Zhang and Els Breugelmans
Web Appendix
Paying with Money or Effort: Pricing When Customers Anticipate Hassle
Anja Lambrecht and Catherine Tucker
Web Appendix
The Impact of Advertising on Media Bias
Esther Gal-Or, Tansev Geylani, and Tuba Pinar Yildirim
Web Appendix