2008
Harald J. van Heerde, Sachin Gupta, and Dick R. Wittink
“Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is”
Vol. 40, No. 4, November 2003
2007
Koen Pauwels, Dominique M. Hanssens, and S. Siddarth
"The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity"
Vol. 39, No. 4, November 2002
2006
Vikas Mittal and Wagner A. Kamakura
"Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics"
Vol. 38, No. 1, February 2001
2005
Ravi Dhar and Klaus Wertenbroch
"Consumer Choice Between Hedonic and Utilitarian Goods"
Vol. 37, No. 1, February 2000
2004
Frenkel ter Hofstede, Jan-Benedict E.M. Steenkamp, and Michel Wedel, "International Market Segmentation Based on Consumer–Product Relations"
Vol. 36, No. 1, February 1999
2003
Susan M. Broniarczyk, Wayne D. Hoyer, and Leigh McAlister
"Consumers' Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction"
Vol. 35, No. 2, May 1998
2002
Carl F. Mela, Sunil Gupta, and Donald R. Lehmann
"The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice"
Vol. 34, No. 2, May 1997
2001
Stephen M. Nowlis and Itamar Simonson
"The Effect of New Product Features on Brand Choice"
Vol. 33, No. 1, February 1996
2000
Leonard M. Lodish, Magid Abraham, Stuart Kalmenson, Jeanne Livelsberger, Beth Lubetkin, Bruce Richardson, and Mary Ellen Stevens
"How T.V. Advertising Works: A Meta-Analysis of 389 Real-World Split Cable T.V. Advertising Experiments"
Vol. 32, No. 2, May 1995
1999
Gregory S. Carpenter, Rashi Glazer, and Kent Nakamoto
"Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes"
Vol. 31, No. 3, August 1994
1998
William Boulding, Ajay Kalra, Richard Staelin, and Valarie Zeithaml, "A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions"
Vol. 30, No. 1, February 1993
1998
Peter Golder and Gerard Tellis
"Pioneer Advantage: Marketing Logic or Marketing Legend?"
Vol. 30, No. 2, May 1993
1997
Itamar Simonson and Amos Tversky
"Choice in Context: Trade Off Contrast and Extremeness Aversion"
Vol. 29, No. 4, November 1992
1996
John H. Roberts and James M. Lattin
"Development and Testing of a Model of Consideration Set Composition"
Vol. 28, No. 4, November 1991
1995
Fareena Sultan, John U. Farley, and Donald Lehmann
"A Meta-Analysis of Applications of Diffusion Models"
Vol. 27, No. 1, February 1990
1994
Gergory S. Carpenter and Kent Nakamoto
"Consumer Preference Formation and Pioneering Advantage"
Vol. 26, No. 3, August 1989
1993
Sunil Gupta
"Impact of Sales Promotion on When, What, and How Much to Buy"
Vol. 25, No. 4, November 1988
1992
Rajiv Grover and V. Srinivasan
"A Simultaneous Approach to Market Segmentation and Market Structuring"
Vol. 24, No. 2, May 1987
1991
Donna L. Hoffman and George R. Franke
"Correspondence Analysis: Graphical Representation of Categorical Data in Marketing Research"
Vol. 23, No. 3, August 1986
1990
John G. Lynch Jr.
"Uniqueness Issues in the Decompositional Model of Multiattribute Overall Evaluations: An Information Integration Perspective"
Vol. 22, No. 1, February 1985
1989
Paul E. Green
"Hybrid Models for Conjoint Analysis: An Expository Review"
Vol. 21, No. 2, May 1984
1988
Glen L. Urban and Gerald M. Katz
"Pre-Test-Market Models: Validation and Managerial Implications"
Vol. 20, No. 3, August 1983
1987
Imran S. Currim
"Predictive Testing of Consumer Choice Models Not Subject to Independence of Irrelevant Alternatives"
Vol. 19, No. 2, May 1982
1986
J. Paul Peter
"Construct Validity: A Review of Basic Issues and Marketing Practices"
Vol. 18, No. 2, May 1981
1985
William D. Perreault Jr. and Forrest W. Young
"Alternating Least Squares Optimal Scaling: Analysis of Nonmetric Data in Marketing Research"
Vol. 17, No. 1, February 1980
1984
Allan D. Shocker and V. Srinivasan
"Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review"
Vol. 16, No. 2, May 1979
1983
Alvin J. Silk and Glen L. Urban
"Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology"
Vol. 15, No. 2, May 1978
1982
Richard P. Bagozzi
"Structural Equation Models in Experimental Research"
Vol. 14, No. 2, May 1977
1981 (two awards given)
Darral G. Clark
"Econometric Measurement of the Duration of Advertising Effect on Sales"
Vol. 12, No. 4, November 1976
Gilbert A. Churchill Jr., Neil M. Ford, and Orville C. Walker Jr.
"Organizational Climate and Job Satisfaction in the Salesforce"
Vol. 12, No. 4, November 1976
1980
William D. Wells, "Psychographics: A Critical Review"
Vol. 13, No. 2, May 1975
1979 (two awards given)
Frank M. Bass
"The Theory of Stochastic Preference and Brand Switching"
Vol. 11, No. 1, February 1974
Richard M. Johnson
"Trade-Off Analysis of Consumer Values"
Vol. 11, No. 2, May 1974