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Journal of Marketing Research (JMR)
What Has Marketing Learned from Richard Johnson?
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Published 8/1/2005
Author:
Joel Huber
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Executive Summary
Richard Johnson has had a remarkable career in an era that integrated the use of computers and mathematical models in marketing research. This article summarizes his contributions in terms of theoretical advances, practical solutions, and the development of a culture that links the academic and practitioner worlds. It then speculates on the personality traits that made Rich so successful and ways that his critical roles can be fulfilled by others in the future
Biography
Joel Huber is a professor in the Fuqua School of Business at Duke University.
J Marketing Research, Volume 42, Number 3, August 2005
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