Volume 49, Number 1
February 2012
Spatiotemporal Allocation of Advertising Budgets
Ashwin Aravindakshan, Kay Peters, and Prasad A. Naik
Executive Summary and Biography —
Full Text —
Web Appendix
Self-Signaling and the Costs and Benefits of Temptation in Consumer Choice
Ravi Dhar and Klaus Wertenbroch
Executive Summary and Biography — Full Text
The Double-Edged Sword of Signaling Effectiveness: When Salient Cues Curb Postpurchase Consumption
Meng Zhu, Darron M. Billeter, and J. Jeffrey Inman
Executive Summary and Biography — Full Text
The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality
Marco Bertini, Luc Wathieu, and Sheena S. Iyengar
Executive Summary and Biography — Full Text
The Impact of an Item-Based Loyalty Program on Consumer Purchase Behavior
Jie Zhang and Els Breugelmans
Executive Summary and Biography — Full Text — Web Appendix
Paying with Money or Effort: Pricing When Customers Anticipate Hassle
Anja Lambrecht and Catherine Tucker
Executive Summary and Biography — Full Text — Web Appendix
When High-Similarity Copycats Lose and Moderate-Similarity Copycats Gain: The Impact of Comparative Evaluation
Femke van Horen and Rik Pieters
Executive Summary and Biography — Full Text
The Impact of Advertising on Media Bias
Esther Gal-Or, Tansev Geylani, and Tuba Pinar Yildirim
Executive Summary and Biography — Full Text — Web Appendix
Multiformat Digital Products: How Design Attributes Interact with Usage Situations to Determine Choice
Nevena T. Koukova, P.K. Kannan, and Amna Kirmani
Executive Summary and Biography — Full Text
Individual Differences in Brand Schematicity
Sanjay Puligadda, William T. Ross, Jr., and Rajdeep Grewal
Executive Summary and Biography — Full Text