Volume 48, Special Issue
November 2011
Introduction to the Journal of Marketing Research Special Interdisciplinary Issue on Consumer Financial Decision Making
John G. Lynch, Jr.
Full Text
Misunderstanding Savings Growth: Implications for Retirement Savings Behavior
Craig R.M. Mckenzie and Michael J. Liersch
Executive Summary and Biography — Full Text
Earmarking and Partitioning: Increasing Saving by Low-Income Households
Dilip Soman and Amar Cheema
Executive Summary and Biography — Full Text
Increasing Saving Behavior Through Age-Progressed Renderings of the Future Self
Hal E. Hershfield, Daniel G. Goldstein, William F. Sharpe, Jesse Fox, Leo Yeykelis, Laura L. Carstensen, and Jeremy N. Bailenson
Executive Summary and Biography — Full Text
Winning the Battle but Losing the War: The Psychology of Debt Management
Moty Amar, Dan Ariely, Shahar Ayal, Cynthia E. Cryder, and Scott I. Rick
Executive Summary and Biography — Full Text
Using Loan Plus Lender Literacy Information to Combat One-Sided Marketing of Debt Consolidation Loans
Lisa E. Bolton, Paul N. Bloom, and Joel B. Cohen
Executive Summary and Biography — Full Text
Minimum Required Payment and Supplemental Information Disclosure Effects on Consumer Debt Repayment Decisions
Daniel Navarro-Martinez, Linda Court Salisbury, Katherine N. Lemon, Neil Stewart, William J. Matthews, and Adam J.L. Harris
Executive Summary and Biography — Full Text
Leave Home Without It? The Effects of Credit Card Debt and Available Credit on Spending
Keith Wilcox, Lauren G. Block, and Eric M. Eisenstein
Executive Summary and Biography — Full Text
Axe the Tax: Taxes Are Disliked More than Equivalent Costs
Abigail B. Sussman and Christopher Y. Olivola
Executive Summary and Biography — Full Text
Once Burned, Twice Shy: How Naive Learning, Counterfactuals, and Regret Affect the Repurchase of Stocks Previously Sold
Michal Ann Strahilevitz, Terrance Odean, and Brad M. Barber
Executive Summary and Biography — Full Text
Fear, Social Projection, and Financial Decision Making
Chan Jean Lee and Eduardo B. Andrade
Executive Summary and Biography — Full Text
Microfinance Decision Making: A Field Study of Prosocial Lending
Jeff Galak, Deborah Small, and Andrew T. Stephen
Executive Summary and Biography — Full Text — Web Appendix
Tell Me a Good Story and I May Lend You Money: The Role of Narratives in Peer-to-Peer Lending Decisions
Michal Herzenstein, Scott Sonenshein, and Utpal M. Dholakia
Executive Summary and Biography — Full Text — Web Appendix
Marketing Complex Financial Products in Emerging Markets: Evidence from Rainfall Insurance in India
Sarthak Gaurav, Shawn Cole, and Jeremy Tobacman
Executive Summary and Biography — Full Text — Web Appendix
Are Consumers Too Trusting? The Effects of Relationships with Expert Advisers
Janet Schwartz, Mary Frances Luce, and Dan Ariely
Executive Summary and Biography — Full Text