Volume 48, Number 6
December 2011
Dynamic Marketing Budgeting for Platform Firms: Theory, Evidence, and Application
Shrihari Sridhar, Murali K. Mantrala, Prasad A. Naik, and Esther Thorson
Executive Summary and Biography — Full Text
The Fewer the Better: Number of Goals and Savings Behavior
Dilip Soman and Min Zhao
Executive Summary and Biography — Full Text
Framing Goals to Influence Personal Savings: The Role of Specificity and Construal Level
Gülden Ülkümen and Amar Cheema
Executive Summary and Biography — Full Text — Web Appendix
The Psychology of Decisions to Abandon Waits for Service
Narayan Janakiraman, Robert J. Meyer, and Stephen J. Hoch
Executive Summary and Biography — Full Text
Modeling Multichannel Home Video Demand in the U.S. Motion Picture Industry
Anirban Mukherjee and Vrinda Kadiyali
Executive Summary and Biography — Full Text — Web Appendix
Focus! Creative Success Is Enjoyed Through Restricted Choice
Anne-Laure Sellier and Darren W. Dahl
Executive Summary and Biography — Full Text
Looks Interesting, but What Does It Do? Evaluation of Incongruent Product Form Depends on Positioning
Theodore J. Noseworthy and Remi Trudel
Executive Summary and Biography — Full Text — Web Appendix
From Rumors to Facts, and Facts to Rumors: The Role of Certainty Decay in Consumer Communications
David Dubois, Derek D. Rucker, and Zakary L. Tormala
Executive Summary and Biography — Full Text — Web Appendix
Embodied Myopia
Bram Van den Bergh, Julien Schmitt, and Luk Warlop
Executive Summary and Biography — Full Text
Motivational Consequences of Perceived Velocity in Consumer Goal Pursuit
Szu-chi Huang and Ying Zhang
Executive Summary and Biography — Full Text
Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets
Ashish Agarwal, Kartik Hosanagar, and Michael D. Smith
Executive Summary and Biography — Full Text — Web Appendix
Subject and Author Index Vol. 48, 2011