Volume 47, Number 4
August 2010
When Wal-Mart Enters: How Incumbent Retailers React and How This Affects Their Sales Outcomes
Kusum L. Ailawadi, Jie Zhang, Aradhna Krishna, and Michael W. Kruger
Executive Summary and Biography — Full Text — Web Appendix
The Theory and Practice of Myopic Management
Natalie Mizik
Executive Summary and Biography — Full Text
Customer Satisfaction Heterogeneity and Shareholder Value
Rajdeep Grewal, Murali Chandrashekaran, and Alka V. Citrin
Executive Summary and Biography — Full Text
Heuristics and Biases in Data-Based Decision Making: Effects of Experience, Training, and Graphical Data Displays
J. Wesley Hutchinson, Joseph W. Alba, and Eric M. Eisenstein
Executive Summary and Biography — Full Text — Web Appendix
Determining Influential Users in Internet Social Networks
Michael Trusov, Anand V. Bodapati, and Randolph E. Bucklin
Executive Summary and Biography — Full Text — Web Appendix
Categories Create Mind-Sets: The Effect of Exposure to Broad Versus Narrow Categorizations on Subsequent, Unrelated Decisions
Gülden Ülkümen, Amitav Chakravarti, and Vicki G. Morwitz
Executive Summary and Biography — Full Text — Web Appendix
Mind-Set Metrics in Market Response Models: An Integrative Approach
Shuba Srinivasan, Marc Vanhuele, and Koen Pauwels
Executive Summary and Biography — Full Text — Web Appendix
Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons
Sören W. Scholz, Martin Meissner, and Reinhold Decker
Executive Summary and Biography — Full Text — Web Appendix
A Comparative Study on Parameter Recovery of Three Approaches to Structural Equation Modeling
Heungsun Hwang, Naresh K. Malhotra, Youngchan Kim, Marc A. Tomiuk, and Sungjin Hong
Executive Summary and Biography — Full Text — Web Erratum
A Silver Lining of Standing in Line: Queuing Increases Value of Products
Minjung Koo and Ayelet Fishbach
Executive Summary and Biography — Full Text
The Effect of Decision Order on Purchase Quantity Decisions
Stephen M. Nowlis, Ravi Dhar, and Itamar Simonson
Executive Summary and Biography — Full Text
Categorization Effects in Value Judgments: Averaging Bias in Evaluating Combinations of Vices and Virtues
Alexander Chernev and David Gal
Executive Summary and Biography — Full Text
Store Within a Store
Kinshuk Jerath and Z. John Zhang
Executive Summary and Biography — Full Text — Web Appendix
Managing Sales Force Product Perceptions and Control Systems in the Success of New Product Introductions
Michael Ahearne, Adam Rapp, Douglas E. Hughes, and Rupinder Jindal
Executive Summary and Biography — Full Text
Social Loss Aversion and Optimal Contest Design
Noah Lim
Executive Summary and Biography — Full Text — Web Appendix