Volume 47, Number 2
April 2010
Socially Desirable Response Tendencies in Survey Research
Jan-Benedict E.M. Steenkamp, Martijn G. de Jong, and Hans Baumgartner
Executive Summary and Biography — Full Text — Web Appendix
Deriving Value from Social Commerce Networks
Andrew T. Stephen and Olivier Toubia
Executive Summary and Biography — Full Text — Web Appendix
How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet
Eric T. Anderson, Nathan M. Fong, Duncan I. Simester, and Catherine E. Tucker
Executive Summary and Biography — Full Text
Building Character: Effects of Lay Theories of Self-Control on the Selection of Products for Children
Anirban Mukhopadhyay and Catherine W.M. Yeung
Executive Summary and Biography — Full Text
Have You Seen the News Today? The Effect of Death-Related Media Contexts on Brand Preferences
Jia (Elke) Liu and Dirk Smeesters
Executive Summary and Biography — Full Text — Web Appendix
Emotional Compatibility and the Effectiveness of Antidrinking Messages: A Defensive Processing Perspective on Shame and Guilt
Nidhi Agrawal and Adam Duhachek
Executive Summary and Biography — Full Text
The Effect of Experiential Analogies on Consumer Perceptions and Attitudes
Miranda R. Goode, Darren W. Dahl, and C. Page Moreau
Executive Summary and Biography — Full Text — Web Appendix
Consumer Value-Maximizing Sweepstakes and Contests
Ajay Kalra and Mengze Shi
Executive Summary and Biography — Full Text — Web Appendix
The Effects of Consumer Prior Knowledge and Processing Strategies on Judgments
Jiewen Hong and Brian Sternthal
Executive Summary and Biography — Full Text — Web Appendix
Great Expectations?! Assortment Size, Expectations, and Satisfaction
Kristin Diehl and Cait Poynor
Executive Summary and Biography — Full Text — Web Appendix
The Slippery Slope: The Impact of Feature Alignability on Search and Satisfaction
Jill G. Griffin and Susan M. Broniarczyk
Executive Summary and Biography — Full Text — Web Appendix
Brand Extension Strategy Planning: Empirical Estimation of Brand–Category Personality Fit and Atypicality
Rajeev Batra, Peter Lenk, and Michel Wedel
Executive Summary and Biography — Full Text — Web Appendix
Branding Alters Attitude Functions and Reduces the Advantage of Function-Matching Persuasive Appeals
Robyn A. LeBoeuf and Joseph P. Simmons
Executive Summary and Biography — Full Text — Web Appendix
Buffering and Amplifying Effects of Relationship Commitment in Business-to-Business Relationships
Shankar Ganesan, Steven P. Brown, Babu John Mariadoss, and Hillbun (Dixon) Ho
Executive Summary and Biography — Full Text — Web Appendix
Cognitive Inertia and the Implicit Association Test
Claude Messner and Joachim Vosgerau
Executive Summary and Biography — Full Text — Web Appendix