Volume 47, Number 1
February 2010
Spanning the Boundaries
Tülin Erdem
Full Text
A Control Function Approach to Endogeneity in Consumer Choice Models
Amil Petrin and Kenneth Train
Executive Summary and Biography — Full Text — Web Appendix
Reducing Social Desirability Bias Through Item Randomized Response: An Application to Measure Underreported Desires
Martijn G. de Jong, Rik Pieters, and Jean-Paul Fox
Executive Summary and Biography — Full Text — Web Appendix
The Effect of Customer Satisfaction on Consumer Spending Growth
Claes Fornell, Roland T. Rust, and Marnik G. Dekimpe
Executive Summary and Biography — Full Text
Ties That Bind: The Impact of Multiple Types of Ties with a Customer on Sales Growth and Sales Volatility
Kapil R. Tuli, Sundar G. Bharadwaj, and Ajay K. Kohli
Executive Summary and Biography — Full Text — Web Appendix
The Impact of Product Line Extensions and Consumer Goals on the Formation of Price Image
Ryan Hamilton and Alexander Chernev
Executive Summary and Biography — Full Text
Retrieving Unobserved Consideration Sets from Household Panel Data
Erjen van Nierop, Bart Bronnenberg, Richard Paap, Michel Wedel, and Philip Hans Franses
Executive Summary and Biography — Full Text — Web Appendix
Spatiotemporal Analysis of Imitation Behavior Across New Buyers at an Online Grocery Retailer
Jeonghye Choi, Sam K. Hui, and David R. Bell
Executive Summary and Biography — Full Text — Web Appendix
Forward Buying by Retailers
Preyas S. Desai, Oded Koenigsberg, and Devavrat Purohit
Executive Summary and Biography — Full Text — Web Appendix
Patient- or Physician-Oriented Marketing: What Drives Primary Demand for Prescription Drugs?
Marc Fischer and Sönke Albers
Executive Summary and Biography — Full Text — Web Appendix
Insincere Flattery Actually Works: A Dual Attitudes Perspective
Elaine Chan and Jaideep Sengupta
Executive Summary and Biography — Full Text
Effects of Indirectly and Directly Competing Reference Group Messages and Persuasion Knowledge: Implications for Educational Placements
Cornelia Pechmann and Liangyan Wang
Executive Summary and Biography — Full Text — Web Appendix
Product Variety, Informative Advertising, and Price Competition
Wilfred Amaldoss and Chuan He
Executive Summary and Biography — Full Text — Web Appendix
Identifying Response Styles: A Latent-Class Bilinear Multinomial Logit Model
Joost van Rosmalen, Hester van Herk, and Patrick J.F. Groenen
Executive Summary and Biography — Full Text — Web Appendix
Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modeling
Ernst C. Osinga, Peter S.H. Leeflang, and Jaap E. Wieringa
Executive Summary and Biography — Full Text — Web Appendix
Cultural Orientation and Brand Dilution: Impact of Motivation Level and Extension Typicality
Sharon Ng
Executive Summary and Biography — Full Text