Volume 46, Number 5
October 2009
Buyer Monitoring: A Means to Insure Personalized Service
Robert J. Kwortnik, Jr., W. Michael Lynn and William T. Ross, Jr.
Executive Summary and Biography — Full Text — Web Appendix
Learning from a Service Guarantee Quasi Experiment
Xinlei (Jack) Chen, George John, Julie M. Hays, Arthur V. Hill and Susan E. Geurs
Executive Summary and Biography — Full Text
When Should Original Equipment Manufacturers Use Branded Component Contracts with Suppliers?
Mrinal Ghosh and George John
Executive Summary and Biography — Full Text — Web Appendix
Are All Managers Created Equal?
Avi Goldfarb and Botao Yang
Executive Summary and Biography — Full Text — Web Appendix
The Role of National Culture in Advertising's Sensitivity to Business Cycles: An Investigation Across Continents
Barbara Deleersnyder, Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamp and Peter
Executive Summary and Biography — Full Text — Web Appendix
Modeling Global Spillover of New Product Takeoff
Yvonne van Everdingen, Dennis Fok and Stefan Stremersch
Executive Summary and Biography — Full Text
A Sales Force–Specific Theory-of-Mind Scale: Tests of Its Validity by Classical Methods and Functional Magnetic Resonance Imaging
Roeland C. Dietvorst, Willem J.M.I. Verbeke, Richard P. Bagozzi, Carolyn Yoon, Marion Smits and Aad van der Lugt
Executive Summary and Biography — Full Text — Web Appendix
Sales Effects of Attention to Feature Advertisements: A Bayesian Mediation Analysis
Jie Zhang, Michel Wedel and Rik Pieters
Executive Summary and Biography — Full Text — Web Appendix
Me, Myself, and My Choices: The Influence of Private Self-Awareness on Choice
Caroline Goukens, Siegfried Dewitte and Luk Warlop
Executive Summary and Biography — Full Text
Specifying Price Judgments with Range–Frequency Theory in Models of Brand Choice
Ronald W. Niedrich, Danny Weathers, R. Carter Hill and David R. Bell
Executive Summary and Biography — Full Text — Web Appendix
Does Customer Satisfaction Matter to Investors? Findings from the Bond Market
Eugene W. Anderson and Sattar A. Mansi
Executive Summary and Biography — Full Text