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Table of Contents, Journal of Marketing Research 

Volume 46, Number 3
June 2009

Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions
Shuba Srinivasan and Dominique M. Hanssens
Executive Summary and Biography — Full Text

Commentaries and Rejoinder on “Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions”:
Full Text

Linking Marketing Actions to Value Creation and Firm Value: Insights from Accounting Research
Michael D. Kimbrough and Leigh Mcalister

Financial Markets Research in Marketing
Natalie Mizik and Robert Jacobson

Marketing Issues in Corporate Finance
Mark J. Garmaise

Marketing and Firm Value: Perspectives and Conclusions
Shuba Srinivasan and Dominique M. Hanssens

Could Ralph Nader’s Entrance and Exit Have Helped Al Gore? The Impact of Decoy Dynamics on Consumer Choice
William Hedgcock, Akshay R. Rao, and Haipeng (Allan) Chen
Executive Summary and Biography — Full Text — Web Appendix

Deciding Without Resources: Resource Depletion and Choice in Context
Anastasiya Pocheptsova, On Amir, Ravi Dhar, and Roy F. Baumeister
Executive Summary and Biography — Full Text

Designing Sales Contests: Does the Prize Structure Matter?
Noah Lim, Michael J. Ahearne, and Sung H. Ham
Executive Summary and Biography — Full Text — Web Appendix

Planned Versus Actual Betting in Sequential Gambles
Eduardo B. Andrade and Ganesh Iyer
Executive Summary and Biography — Full Text — Web Appendix

Fear and Loving in Las Vegas: Evolution, Emotion, and Persuasion
Vladas Griskevicius, Noah J. Goldstein, Chad R. Mortensen, Jill M. Sundie, Robert B. Cialdini, and Douglas T. Kenrick
Executive Summary and Biography — Full Text

Wealth, Warmth, and Well-Being: Whether Happiness Is Relative or Absolute Depends on Whether It Is About Money, Acquisition, or Consumption
Christopher K. Hsee, Yang Yang, Naihe Li, and Luxi Shen
Executive Summary and Biography — Full Text

Assortment Size and Option Attractiveness in Consumer Choice Among Retailers
Alexander Chernev and Ryan Hamilton
Executive Summary and Biography — Full Text

Differences in Perspective and the Influence of Charitable Appeals: When Imagining Oneself as the Victim Is Not Always Beneficial
Iris W. Hung and Robert S. Wyer Jr.
Executive Summary and Biography — Full Text

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