Volume 46, Number 2
April 2009
Does Quality Win? Network Effects Versus Quality in High-Tech Markets
Gerard J. Tellis, Eden Yin, and Rakesh Niraj
Executive Summary and Biography — Full Text — Web Appendix
Commentaries and Rejoinder on: “Does Quality Win? Network Effects Versus Quality in High-Tech Markets”:
Full Text
Quality May Not Win
Brian T. Ratchford
Executive Summary and Biography
Ignore Successful Followers—Entry Is Still Urgent
Steven M. Shugan
Executive Summary and Biography
A Broader Perspective of Network Effects
David J. Reibstein
Executive Summary and Biography
Both Network Effects and Quality Are Important
Peter E. Rossi
Executive Summary and Biography
Moving Targets: Price, Quality, and Platform Competition
Jennifer Brown and John Morgan
Executive Summary and Biography
Why and How Quality Wins Over Network Effects and What It Means
Gerard J. Tellis, Eden Yin, and Rakesh Niraj
Executive Summary and Biography
The Diffusion of Services
Barak Libai, Eitan Muller, and Renana Peres
Executive Summary and Biography — Full Text — Web Appendix
How Does Assortment Affect Grocery Store Choice?
Richard A. Briesch, Pradeep K. Chintagunta, and Edward J. Fox
Executive Summary and Biography — Full Text — Web Appendix
The Effectiveness of Customized Promotions in Online and Offline Stores
Jie Zhang and Michel Wedel
Executive Summary and Biography — Full Text — Web Appendix
Quantifying the Benefits of Individual-Level Targeting in the Presence of Firm Strategic Behavior
Xiaojing Dong, Puneet Manchanda, and Pradeep K. Chintagunta
Executive Summary and Biography — Full Text — Web Appendix
Can McDonald’s Food Ever Be Considered Healthful? Metacognitive Experiences Affect the Perceived Understanding of a Brand
Kyoungmi Lee and Sharon Shavitt
Executive Summary and Biography — Full Text — Web Appendix
Ethical Decisions and Response Mode Compatibility: Weighting of Ethical Attributes in Consideration Sets Formed by Excluding Versus Including Product Alternatives
Julie R. Irwin and Rebecca Walker Naylor
Executive Summary and Biography — Full Text — Web Appendix
Why Do Consumers Buy Counterfeit Luxury Brands?
Keith Wilcox, Hyeong Min Kim, and Sankar Sen
Executive Summary and Biography — Full Text
The Role of Spatial Demand on Outlet Location and Pricing
Jason A. Duan and Carl F. Mela
Executive Summary and Biography — Full Text — Web Appendix
Field Dependency and Brand Cognitive Structures
Sharon Ng and Michael J. Houston
Executive Summary and Biography — Full Text — Web Appendix