Volume 46, Number 1
February 2009
Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study
William Hedgcock and Akshay R. Rao
Executive Summary and Biography — Full Text — Web Appendix
Commentaries and Rejoinder on: “Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study”:
Full Text
Integrating Neural and Decision Sciences: Convergence and Constraints (Commentary)
Scott A. Huettel and John W. Payne
Executive Summary and Biography
Using fMRI to Inform Marketing Research: Challenges and Opportunities (Commentary)
Carolyn Yoon, Richard Gonzalez, and James R. Bettman
Executive Summary and Biography
Aristotle’s Anxiety: Choosing Among Methods to Study Choice (Rejoinder)
William Hedgcock and Akshay R. Rao
Executive Summary and Biography
Do We Really Need a Reason to Indulge?
Jing Xu and Norbert Schwarz
Executive Summary and Biography — Full Text
The Influence of Self-View on Context Effects: How Display Fixtures Can Affect Product Evaluations
Rui (Juliet) Zhu and Joan Meyers-Levy
Executive Summary and Biography — Full Text
The Role of Imagination-Focused Visualization on New Product Evaluation
Min Zhao, Steve Hoeffler, and Darren W. Dahl
Executive Summary and Biography — Full Text
The Influence of Consumers’ Lay Theories on Approach/Avoidance Motivation
Shailendra Pratap Jain, Pragya Mathur, and Durairaj Maheswaran
Executive Summary and Biography — Full Text — Web Appendix
Emotional Accounting: How Feelings About Money Influence Consumer Choice
Jonathan Levav and A. Peter Mcgraw
Executive Summary and Biography — Full Text
The Ease-of-Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in Judgments of Price Differences
Manoj Thomas and Vicki G. Morwitz
Executive Summary and Biography — Full Text
The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale
David Sprott, Sandor Czellar, and Eric Spangenberg
Executive Summary and Biography — Full Text — Web Appendix
Gender Dimensions of Brand Personality
Bianca Grohmann
Executive Summary and Biography — Full Text
Dynamic and Competitive Effects of Direct Mailings: A Charitable Giving Application
Merel Van Diepen, Bas Donkers, and Philip Hans Franses
Executive Summary and Biography — Full Text — Web Appendix