Volume 45, Number 6
December 2008
The Dishonesty of Honest People: A Theory of Self-Concept Maintenance
Nina Mazar, On Amir, and Dan Ariely
Executive Summary and Biography — Full Text
Commentaries and Rejoinder on "The Dishonesty of Honest People":
Full Text
Hypermotivation (Commentary)
Scott Rick and George Loewenstein
Executive Summary and Biography
Homo Economicus' Soul (Commentary)
John R. Monterosso and Daniel D. Langleben
Executive Summary and Biography
More Ways to Cheat: Expanding the Scope of Dishonesty (Rejoinder)
Nina Mazar, On Amir, and Dan Ariely
Executive Summary and Biography
Interrupted Consumption: Disrupting Adaptation to Hedonic Experiences
Leif D. Nelson and Tom Meyvis
Executive Summary and Biography — Full Text — Web Appendix
The Effect of Partitions on Controlling Consumption
Amar Cheema and Dilip Soman
Executive Summary and Biography — Full Text
Remedying Hyperopia: The Effects of Self-Control Regret on Consumer Behavior
Anat Keinan and Ran Kivetz
Executive Summary and Biography — Full Text
Positive Consumer Contagion: Responses to Attractive Others in a Retail Context
Jennifer J. Argo, Darren W. Dahl, and Andrea C. Morales
Executive Summary and Biography — Full Text
Endogeneity and Individual Consumer Choice
Dmitri Kuksov and J. Miguel Villas-Boas
Executive Summary and Biography — Full Text
Who’s Got the Coupon? Estimating Consumer Preferences and Coupon Usage from Aggregate Information
Andrés Musalem, Eric T. Bradlow, and Jagmohan S. Raju
Executive Summary and Biography — Full Text — Web Appendix
Circles, Squares, and Choice: The Effect of Shape Arrays on Uniqueness and Variety Seeking
Michal Maimaran and S. Christian Wheeler
Executive Summary and Biography — Full Text
Strengthening Customer Loyalty Through Intimacy and Passion: Roles of Customer–Firm Affection and Customer–Staff Relationships in Services
Chi Kin (Bennett) Yim, David K. Tse, and Kimmy Wa Chan
Executive Summary and Biography — Full Text — Web Appendix
Subject and Author Index, Volume 45, 2008
Full Text