Volume 43, Number 4
November 2006
Marketing Science Institute Special Section on Academic and Practitioner Collaborative Research:
Introduction to the Marketing Science Institute Special Section on Academic and Practitioner Collaborative Research
Leigh McAlister
Full Text
Promotion Profitability for a Retailer: The Role of Promotion, Brand, Category, and Store Characteristics
Kusum L. Ailawadi, Bari A. Harlam, Jacques César, and David Trounce
Executive Summary and Biography — Full Text
The Short- and Long-Term Impact of an Assortment Reduction on Category Sales
Laurens M. Sloot, Dennis Fok, and Peter C. Verhoef
Executive Summary and Biography — Full Text
Brand Concept Maps: A Methodology for Identifying Brand Association Networks
Deborah Roedder John, Barbara Loken, Kyeongheui Kim, and Alokparna Basu Monga
Executive Summary and Biography — Full Text
A Three-Stage Model of Integrated Marketing Communications at the Marketing–Sales Interface
Timothy M. Smith, Srinath Gopalakrishna, and Rabikar Chatterjee
Executive Summary and Biography — Full Text
The Role of Relational Embeddedness in Retail Buyers’ Selection of New Products
Peter Kaufman, Satish Jayachandran, and Randall L. Rose
Executive Summary and Biography — Full Text
Optimal Pricing Strategies for an Automotive Aftermarket Retailer
Murali K. Mantrala, P.B. Seetharaman, Rajeeve Kaul, Srinath Gopalakrishna, and Antonie Stam
Executive Summary and Biography — Full Text
Can “Low-Fat” Nutrition Labels Lead to Obesity?
Brian Wansink and Pierre Chandon
Executive Summary and Biography — Full Text
Regular Issue:
Deferring Versus Expediting Consumption: The Effect of Outcome Concreteness on Sensitivity to Time Horizon
Selin A. Malkoc and Gal Zauberman
Executive Summary and Biography — Full Text
Time-Varying Effects of Chronic Hedonic Goals on Impulsive Behavior
Suresh Ramanathan and Geeta Menon
Executive Summary and Biography — Full Text
The Neglect of Prescreening Information
Amitav Chakravarti, Chris Janiszewski, and Gülden Ülkümen
Executive Summary and Biography — Full Text
Fading Optimism in Products: Temporal Changes in Expectations About Performance
Ashwani Monga and Michael J. Houston
Executive Summary and Biography — Full Text
Customizing Complex Products: When Should the Vendor Take Control?
Mrinal Ghosh, Shantanu Dutta, and Stefan Stremersch
Executive Summary and Biography — Full Text
An Empirical Two-Stage Choice Model with Varying Decision Rules Applied to Internet Clickstream Data
Wendy W. Moe
Executive Summary and Biography — Full Text
Salesperson Adaptive Selling Behavior and Customer Orientation: A Meta-Analysis
George R. Franke and Jeong-Eun Park
Executive Summary and Biography — Full Text
NEW BOOKS IN REVIEW
Full Text
INDEX, VOLUME XLIII, 2006
Full Text