Volume 43, Number 2
May 2006
2006 William F. O'Dell Award
2006 Paul E. Green Award
A New Reviewing System for Journal of Marketing Research
Russell S. Winer
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Do Slotting Allowances Enhance Efficiency or Hinder Competition?
K. Sudhir and Vithala R. Rao
Executive Summary and Biography — Full Text
Price Matching by Vertically Differentiated Retailers: Theory and Evidence
Sridhar Moorthy and Xubing Zhang
Executive Summary and Biography — Full Text
How the Internet Lowers Prices: Evidence from Matched Survey and Automobile Transaction Data
Florian Zettelmeyer, Fiona Scott Morton, and Jorge Silva-Risso
Executive Summary and Biography — Full Text
Factors Affecting Web Site Visit Duration: A Cross-Domain Analysis
Peter J. Danaher, Guy W. Mullarkey, and Skander Essegaier
Executive Summary and Biography — Full Text
Customer Acquisition Promotions and Customer Asset Value
Michael Lewis
Executive Summary and Biography — Full Text
Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models
Scott A. Neslin, Sunil Gupta, Wagner Kamakura, Junxiang Lu, and Charlotte H. Mason
Executive Summary and Biography — Full Text
Paying Too Much and Being Happy About It: Existence, Causes, and Consequences of Tariff-Choice Biases
Anja Lambrecht and Bernd Skiera
Executive Summary and Biography — Full Text
The Impact of Standards Competition on Consumers: Effectiveness of Product Information and Advertising Formats
Amitav Chakravarti and Jinhong Xie
Executive Summary and Biography — Full Text
A Feature-Based Approach to Assessing Advertisement Similarity
David A. Schweidel, Eric T. Bradlow, and Patti Williams
Executive Summary and Biography — Full Text
Action-Based Learning: Goals and Attention in the Acquisition of Market Knowledge
Eric M. Eisenstein and J. Wesley Hutchinson
Executive Summary and Biography — Full Text
Licensing Effect in Consumer Choice
Uzma Khan and Ravi Dhar
Executive Summary and Biography — Full Text
Monetary Incentives and Moods
Margaret G. Meloy, J. Edward Russo, and Elizabeth Gelfand Miller
Executive Summary and Biography — Full Text
Bagging and Boosting Classification Trees to Predict Churn
Aurélie Lemmens and Christophe Croux
Executive Summary and Biography — Full Text
An Empirical Investigation of Signaling in the Motion Picture Industry
Suman Basuroy, Kalpesh Kaushik Desai, and Debabrata Talukdar
Executive Summary and Biography — Full Text
Aligning Innovation with Market Characteristics in the Nonprofit Professional Theater Industry
Glenn B. Voss, Mitzi Montoya-Weiss, and Zannie Giraud Voss
Executive Summary and Biography — Full Text
NEW BOOKS IN REVIEW
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