Volume 43, Number 1
February 2006
How Regulatory Fit Affects Value in Consumer Choices and Opinions
Tamar Avnet and E. Tory Higgins
Executive Summary and Biography — Full Text
Commentaries and Rejoinder on: "How Regulatory Fit Affects Value in Consumer Choices and Opinions":
The Nature of Fit and the Origins of “Feeling Right”: A Goal-Systemic Perspective (Commentary)
Arie W. Kruglanski
Executive Summary and Biography — Full Text
Understanding Regulatory Fit (Commentary)
Jennifer L. Aaker and Angela Y. Lee
Executive Summary and Biography — Full Text
Feelings, Fit, and Funny Effects: A Situated Cognition Perspective (Commentary)
Norbert Schwarz
Executive Summary and Biography — Full Text
Response to Comments on “How Regulatory Fit Affects Value in Consumer Choices and Opinions”
Tamar Avnet and E. Tory Higgins
Executive Summary and Biography — Full Text
The Role of Regulatory Focus in Preference Construction
Jing Wang and Angela Y. Lee
Executive Summary and Biography — Full Text
The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention
Ran Kivetz, Oleg Urminsky, and Yuhuang Zheng
Executive Summary and Biography — Full Text
Discount Rates for Time Versus Dates: The Sensitivity of Discounting to Time-Interval Description
Robyn A. LeBoeuf
Executive Summary and Biography — Full Text
A Direct Approach to Data Fusion
Zvi Gilula, Robert E. McCulloch, and Peter E. Rossi
Executive Summary and Biography — Full Text
Channel Bargaining with Retailer Asymmetry
Anthony J. Dukes, Esther Gal-Or, and Kannan Srinivasan
Executive Summary and Biography — Full Text
The Effect of Banner Advertising on Internet Purchasing
Puneet Manchanda, Jean-Pierre Dubé, Khim Yong Goh, and Pradeep K. Chintagunta
Executive Summary and Biography — Full Text
How Customer Self-Determination Influences Relational Marketing Outcomes: Evidence from Longitudinal Field Studies
Utpal M. Dholakia
Executive Summary and Biography — Full Text
Household Life Cycles and Lifestyles in the United States
Rex Y. Du and Wagner A. Kamakura
Executive Summary and Biography — Full Text
NEW BOOKS IN REVIEW
Full Text