Volume 42, Number 4
November 2005
Placebo Effects of Marketing Actions: Consumers May Get What They Pay For
Baba Shiv, Ziv Carmon, and Dan Ariely
Executive Summary and Biography — Full Text
Placebo: From Pain and Analgesia to Preferences and Products
David Borsook and Lino Becerra
Executive Summary and Biography — Full Text
Price, Placebo, and the Brain
Gregory S. Berns
Executive Summary and Biography — Full Text
The Quality of Price as a Quality Cue
Akshay R. Rao
Executive Summary and Biography — Full Text
The Placebo Effect in Marketing: Sometimes You Just Have to Want It to Work
Caglar Irmak, Lauren G. Block, and Gavan J. Fitzsimons
Executive Summary and Biography — Full Text
Ruminating About Placebo Effects of Marketing Actions
Baba Shiv, Ziv Carmon, and Dan Ariely
Executive Summary and Biography — Full Text
RFM and CLV: Using Iso-Value Curves for Customer Base Analysis
Peter S. Fader, Bruce G.S. Hardie, and Ka Lok Lee
Executive Summary and Biography — Full Text
Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing
Debora Viana Thompson, Rebecca W. Hamilton, and Roland T. Rust
Executive Summary and Biography — Full Text
Decomposing the Promotional Revenue Bump for Loyalty Program Members Versus Nonmembers
Harald J. van Heerde and Tammo H.A. Bijmolt
Executive Summary and Biography — Full Text
Two Roads to Updating Brand Personality Impressions: Trait Versus Evaluative Inferencing
Gita Venkataramani Johar, Jaideep Sengupta, and Jennifer L. Aaker
Executive Summary and Biography — Full Text
An Integrated Model for Bidding Behavior in Internet Auctions: Whether, Who, When, and How Much
Young-Hoon Park and Eric T. Bradlow
Executive Summary and Biography — Full Text
Probabilistic Subset-Conjunctive Models for Heterogeneous Consumers
Kamel Jedidi and Rajeev Kohli
Executive Summary and Biography — Full Text
Does Loving a Brand Mean Loving Its Products? The Role of Brand-Elicited Affect in Brand Extension Evaluations
Catherine W.M. Yeung and Robert S. Wyer Jr.
Executive Summary and Biography — Full Text
How Potential Conflict Drives Channel Structure: Concurrent (Direct and Indirect) Channels
Alberto Sa Vinhas and Erin Anderson
Executive Summary and Biography — Full Text
An Empirical Analysis of Price Discrimination Mechanisms and Retailer Profitability
Romana J. Khan and Dipak C. Jain
Executive Summary and Biography — Full Text
NEW BOOKS IN REVIEW
Full Text
INDEX, VOLUME XLII, 2005
Full Text