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Volume 42, Number 3
August 2005

From the Editor
Russell S. Winer
Full Text

A Career Between Theory and Practice
Richard M. Johnson 
Executive Summary and Biography — Full Text

What Has Marketing Learned from Richard Johnson?
Joel Huber
Executive Summary and Biography — Full Text

Theory and Practice Go Hand in Hand: A Tribute to Richard Johnson’s Contributions to Marketing Research Methodology
Paul E. Green
Executive Summary and Biography — Full Text

In Favor of Closer Ties
Richard M. Johnson
Executive Summary and Biography — Full Text

A Hybrid Choice Model that Uses Actual and Ordered Attribute Value Information
Anand V. Bodapati and Aimee Drolet
Executive Summary and Biography — Full Text

Willful Ignorance in the Request of Product Attribute Information
Kristine R. Ehrich and Julie R. Irwin
Executive Summary and Biography — Full Text

Temporal Differences in the Role of Marketing Communication in New Product Categories
Sridhar Narayanan, Puneet Manchanda, and Pradeep K. Chintagunta
Executive Summary and Biography — Full Text

Cultural Differences in Consumer Impatience
Haipeng (Allan) Chen, Sharon Ng, and Akshay R. Rao
Executive Summary and Biography — Full Text

The Role of Selling Costs in Signaling Price Image
Jiwoong Shin
Executive Summary and Biography — Full Text

When Two Rights Make a Wrong: Searching Too Much in Ordered Environments
Kristin Diehl
Executive Summary and Biography — Full Text

Direct-to-Consumer Advertising and Drug Therapy Compliance
Marta Wosinska
Executive Summary and Biography — Full Text

Distinguishing Between the Meanings of Music: When Background Music Affects Product Perceptions
Rui (Juliet) Zhu and Joan Meyers-Levy
Executive Summary and Biography — Full Text

Strategic Fit in Industrial Alliances: An Empirical Test of Governance Value Analysis
Mrinal Ghosh and George John
Executive Summary and Biography — Full Text

NEW BOOKS IN REVIEW
Full Text