Volume 42, Number 2
May 2005
2005 William F. O'Dell Award
2005 Paul E. Green Award
The Boundaries of Loss Aversion
Nathan Novemsky and Daniel Kahneman
Executive Summary and Biography — Full Text
Three Cheers—Psychological, Theoretical, Empirical—for Loss Aversion
Colin Camerer
Executive Summary and Biography — Full Text
When Do Losses Loom Larger Than Gains?
Dan Ariely, Joel Huber, and Klaus Wertenbroch
Executive Summary and Biography — Full Text
How Do Intentions Affect Loss Aversion?
Nathan Novemsky and Daniel Kahneman
Executive Summary and Biography — Full Text
New Empirical Generalizations on the Determinants of Price Elasticity
Tammo H.A. Bijmolt, Harald J. van Heerde, and Rik G.M. Pieters
Executive Summary and Biography — Full Text
The Influence of Consumer Distractions on the Effectiveness of Food-Sampling Programs
Stephen M. Nowlis and Baba Shiv
Executive Summary and Biography — Full Text
Recovering Stockkeeping-Unit-Level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates
David R. Bell, André Bonfrer, and Pradeep K. Chintagunta
Executive Summary and Biography — Full Text
Brand Counterextensions: The Impact of Brand Extension Success Versus Failure
Piyush Kumar
Executive Summary and Biography — Full Text
Modeling Preferences for Common Attributes in Multicategory Brand Choice
Vishal P. Singh, Karsten T. Hansen, and Sachin Gupta
Executive Summary and Biography — Full Text
Heterogeneous Conjoint Choice Designs
Zsolt Sándor and Michel Wedel
Executive Summary and Biography — Full Text
Marketing Mass-Customized Products: Striking a Balance Between Utility and Complexity
Benedict G.C. Dellaert and Stefan Stremersch
Executive Summary and Biography — Full Text
Do Strategic Conclusions Depend on How Price Is Defined in Models of Distribution Channels?
Rajeev K. Tyagi
Executive Summary and Biography — Full Text
Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services
Shibo Li, Baohong Sun, and Ronald T. Wilcox
Executive Summary and Biography — Full Text
NEW BOOKS IN REVIEW
Full Text