Volume 42, Number 1
February 2005
Econometric Models for Marketing Decisions
Dick R. Wittink
Full Text
On the Use of Econometric Models for Policy Simulation in Marketing
Philip Hans Franses
Executive Summary and Biography — Full Text
Marketing Models and the Lucas Critique
Harald J. van Heerde, Marnik G. Dekimpe, and William P. Putsis Jr
Executive Summary and Biography — Full Text
Structural Modeling and Policy Simulation
Bart J. Bronnenberg, Peter E. Rossi, and Naufel J. Vilcassim
Executive Summary and Biography — Full Text
Diagnostics, Expectations, and Endogeneity
Philip Hans Franses
Executive Summary and Biography — Full Text
Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects
Wilfred Amaldoss and Sanjay Jain
Executive Summary and Biography — Full Text
Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods
Erica Mina Okada
Executive Summary and Biography — Full Text
The Better They Are, the More They Give: Trade Promotions of Consumer Durables
Norris Bruce, Preyas S. Desai, and Richard Staelin
Executive Summary and Biography — Full Text
Incentive-Aligned Conjoint Analysis
Min Ding, Rajdeep Grewal, and John Liechty
Executive Summary and Biography — Full Text
Retailer, Manufacturers, and Individual Consumers: Modeling the Supply Side in the Ketchup Marketplace
J. Miguel Villas-Boas and Ying Zhao
Executive Summary and Biography — Full Text
Curvilinear Effects of Consumer Loyalty Determinants in Relational Exchanges
Clara Agustin and Jagdip Singh
Executive Summary and Biography — Full Text
A Multipurpose Shopping Trip Model to Assess Retail Agglomeration Effects
Theo A. Arentze, Harmen Oppewal, and Harry J.P. Timmermans
Executive Summary and Biography — Full Text
NEW BOOKS IN REVIEW
Full Text