Volume XLV, Number 5
October 2008
Winners and Losers in a Major Price War
Harald J. van Heerde, Els Gijsbrechts, and Koen Pauwels
Executive Summary and Biography — Full Text — Web Appendix
Dancing with a Giant: The Effect of Wal-Mart’s Entry into the United Kingdom on the Performance of European Retailers
Katrijn Gielens, Linda M. Van De Gucht, Jan-Benedict E.M. Steenkamp, and Marnik G. Dekimpe
Executive Summary and Biography — Full Text
Individual Team Incentives and Managing Competitive Balance in Sports Leagues: An Empirical Analysis of Major League Baseball
Michael Lewis
Executive Summary and Biography — Full Text — Web Appendix
Interorganizational Relationships and Bidding Behavior in Industrial Online Reverse Auctions
Sandy D. Jap and Ernan Haruvy
Executive Summary and Biography — Full Text
Eliciting Preference for Complex Products: A Web-Based Upgrading Method
Young-Hoon Park, Min Ding, and Vithala R. Rao
Executive Summary and Biography — Full Text
To Innovate or Imitate? Entry Strategy and the Role of Market Research
Elie Ofek and Ozge Turut
Executive Summary and Biography — Full Text — Web Appendix
An Integrated Model of Discrete Choice and Response Time
Thomas Otter, Greg M. Allenby, and Trish van Zandt
Executive Summary and Biography — Full Text
Split Questionnaire Design for Massive Surveys
Feray Adigüzel and Michel Wedel
Executive Summary and Biography — Full Text — Web Appendix
Treating Zero Brand Sales Observations in Choice Model Estimation: Consequences and Potential Remedies
Richard A. Briesch, William R. Dillon, and Robert C. Blattberg
Executive Summary and Biography — Full Text