Volume XLIV, Number 4
November 2007
A Model of Consumer Learning for Service Quality and Usage
Raghuram Iyengar, Asim Ansari, and Sunil Gupta
Executive Summary and Biography Full Text Web Appendix
Brand-Level Effects of Stockkeeping Unit Reductions
Jie Zhang and Aradhna Krishna
Executive Summary and Biography Full Text Web Appendix
Optimal Marketing Strategies for a Customer Data Intermediary
Joseph Pancras and K. Sudhir
Executive Summary and Biography Full Text Web Appendix
Optimal Customer Relationship Management Using Bayesian Decision Theory: An Application for Customer Selection
Rajkumar Venkatesan, V. Kumar, and Timothy Bohling
Executive Summary and Biography Full Text Web Appendix
A Discrete–Continuous Model for Multicategory Purchase Behavior of Households
Inseong Song and Pradeep K. Chintagunta
Executive Summary and Biography Full Text Web Appendix
Estimating Disaggregate Models Using Aggregate Data Through Augmentation of Individual Choice
Yuxin Chen and Sha Yang
Executive Summary and Biography Full Text
An Econometric Model of Location and Pricing in the Gasoline Market
Tat Y. Chan, V. Padmanabhan, and P.B. Seetharaman
Executive Summary and Biography Full Text
Measuring Consumer and Competitive Impact with Elasticity Decompositions
Thomas J. Steenburgh
Executive Summary and Biography Full Text
Shopper Response to Bundle Promotions for Packaged Goods
Bram Foubert and Els Gijsbrechts
Executive Summary and Biography Full Text
Brand Synergy Effects in Multiple Brand Extensions
Byung Chul Shine, Jongwon Park, and Robert S. Wyer Jr.
Executive Summary and Biography Full Text
The Impact of Regulatory Focus on Adolescents’ Response to Antismoking Advertising Campaigns
Guangzhi Zhao and Cornelia Pechmann
Executive Summary and Biography Full Text Web Appendix
Vigilant Against Manipulation: The Effect of Regulatory Focus on the Use of Persuasion Knowledge
Amna Kirmani and Rui (Juliet) Zhu
Executive Summary and Biography Full Text
Form Versus Function: How the Intensities of Specific Emotions Evoked in Functional Versus Hedonic Trade-Offs Mediate Product Preferences
Ravindra Chitturi, Rajagopal Raghunathan, and Vijay Mahajan
Executive Summary and Biography Full Text Web Appendix
INDEX, VOLUME XLIV, 2007
Full Text