Vol. XLIV, No. 2
May 2007
2007 William F. O'Dell Award
2007 Paul E. Green Award
The Predictive Validity of Multiple-Item Versus Single-Item Measures of the Same Constructs
Lars Bergkvist and John R. Rossiter
Executive Summary and Biography Full Text
Customer Loyalty to Whom? Managing the Benefits and Risks of Salesperson-Owned Loyalty
Robert W. Palmatier, Lisa K. Scheer, and Jan-Benedict E.M. Steenkamp
Executive Summary and Biography Full Text
Reservation Price as a Range: An Incentive-Compatible Measurement Approach
Tuo Wang, R. Venkatesh, and Rabikar Chatterjee
Executive Summary and Biography Full Text
An Incentive-Aligned Mechanism for Conjoint Analysis
Min Ding
Executive Summary and Biography Full Text
The Effect of Measurement Task Transparency on Preference Construction and Evaluations of Personalized Recommendations
Thomas Kramer
Executive Summary and Biography Full Text
Choice Goal Attainment and Decision and Consumption Satisfaction
Mark Heitmann, Donald R. Lehmann, and Andreas Herrmann
Executive Summary and Biography Full Text
Adoption of New and Really New Products: The Effects of Self-Regulation Systems and Risk Salience
Michal Herzenstein, Steven S. Posavac, and J. Joško Brakus
Executive Summary and Biography Full Text
"Says Who?!" How the Source of Price Information and Affect Influence Perceived Price (Un)fairness
Margaret C. Campbell
Executive Summary and Biography Full Text
Product Contagion: Changing Consumer Evaluations Through Physical Contact with "Disgusting" Products
Andrea C. Morales and Gavan J. Fitzsimons
Executive Summary and Biography Full Text
Social Context and Advertising Memory
Stefano Puntoni and Nader T. Tavassoli
Executive Summary and Biography Full Text
Understanding Impulsive Eaters’ Choice Behaviors: The Motivational Influences of Regulatory Focus
Jaideep Sengupta and Rongrong Zhou
Executive Summary and Biography Full Text
Transfer-Appropriate Processing, Response Fluency, and the Mere Measurement Effect
Chris Janiszewski and Elise Chandon
Executive Summary and Biography Full Text
Willingness to Pay and Competition in Online Auctions
Tat Y. Chan, Vrinda Kadiyali, and Young-Hoon Park
Executive Summary and Biography Full Text
Just Give Me Another Chance: The Strategies for Brand Recovery from a Bad First Impression
A.V. Muthukrishnan and Amitava Chattopadhyay
Executive Summary and Biography Full Text