Vol. XLV, No. 3
June 2008The Value of Sticky ArticlesJoel Huber
Full TextCross-Sectional Versus Longitudinal Survey Research: Concepts, Findings, and GuidelinesAric Rindfleisch, Alan J. Malter, Shankar Ganesan, and Christine Moorman
Executive Summary and Biography — Full TextA Clusterwise Bilinear Multidimensional Scaling Methodology for Simultaneous Segmentation and Positioning Analyses
Wayne S. DeSarbo, Rajdeep Grewal, and Crystal J. Scott
Executive Summary and Biography — Full Text — Web AppendixThe Impact of Brand Equity and Innovation on the Long-Term Effectiveness of PromotionsRebecca J. Slotegraaf and Koen Pauwels
Executive Summary and Biography — Full TextAs Time Goes By: Do Cold Feet Follow Warm Intentions for Really New Versus Incrementally New Products?David L. Alexander, John G. Lynch Jr., and Qing Wang
Executive Summary and Biography — Full TextManaging Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation
Raquel Castaño, Mita Sujan, Manish Kacker, and Harish Sujan
Executive Summary and Biography — Full Text
How Far Can a Brand Stretch? Understanding the Role of Self-Construal
Rohini Ahluwalia
Executive Summary and Biography — Full Text — Web Appendix
Identity Congruency Effects on Donations
Jen Shang, Americus Reed II, and Rachel Croson
Executive Summary and Biography — Full Text — Web Appendix
Disposition Effects and Underlying Mechanisms in E-Trading of Stocks
Hyun-Jung Lee, Jongwon Park, Jin-Yong Lee, and Robert S. Wyer Jr.
Executive Summary and Biography — Full Text
Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products
Henrik Hagtvedt and Vanessa M. Patrick
Executive Summary and Biography — Full Text